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Posted on May 22, 2021

Headquartered in San Francisco, CA with a second office in Madison, WI, Bunker is backed by investors including Comcast Ventures and Spero Ventures, as well as leading insurance companies such as AON, Chubb, and Hiscox.For the leading insurtech providing instant business insurance solutions for independent workers, Christopher Parr created the new "Build Your Business, We'll Defend It" branding platform for the brand, new organic and paid landing pages, ads in Google and Facebook, email remarketing and more.Increased SMB business insurance...

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Posted on May 21, 2021

Parr Interactive was selected to drive the creation of Insight, the leading Risk Management SaaS solution for Fortune 100 enterprises. Working with and interviewing HR executives and risk managers at large corporations, from The Gap Inc. to Adidas, we embarked on a two year engagement, transitioning the risk management solution from an archaic DOS-based system to the web and mobile-friendly newly branded Insight. Christopher's work included information architecture, customer interviews, developing the customer journey, UX design, branding, content strategy, UX research...

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Posted on May 20, 2021

Parr Interactive was selected to create, define, brand and launch V, a new ultra-luxury champagne brand.Work included: user research and focus groups with ultra-affluent consumers, naming & branding of the company and defining the product tiers, creation of the brand and style guide, development of the brand story and pillars, launching the V brand website and social channels. ...

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Posted on May 16, 2021

MBO, the preferred independent talent provider to the federal government and more than 30 Fortune 100 companies, is both a client and a customer. Christopher lead the rebranding of the new MBO Partners website and mobile experience, including content development, new messaging, information architecture, wireframe design, and creating the new online experience for the company’s key two audiences (talent and the enterprise). In the below video, Christopher outlines the value proposition that he strategized and created for the new MBO site, defining...

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Posted on May 22, 2008

Christopher Parr collaborated with Conde Nast to develop and create one of the media giant's first cross platform campaigns, which spanned across Conde Nast print publications, web properties and TV, to create the Conde Nast Dream Kitchen campaign with the leading luxury brands in kitchen design, food & wine, and appliances.As the creative director and project manager, Christopher brought together the leading culinary partners, including Kohler, Dean & Deluca, McGuire, Girard, and Sub-Zero & Wolf.Conde Nast websites, social channels, emails...

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Posted on July 17, 2017

From "the Vault" -- this is what our project for Musicnotes.com looked like in 2000! Parr Interactive helped launch the very first website for Musicnotes.com in 2000, an ecommerce company based in Madison, Wisconsin providing digital sheet music and traditional music books. Parr assisted the publisher with branding, style, development, prototyping, UX focus-groups, messaging, email and PR. After Parr launched the Musicnotes brand, the innovative company has continued to be a leader in the digital sheet music industry. "Christopher gave shape to...

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Posted on May 22, 2021

Luxury at your fingertips.Parr Interactive created and launched Pursuitist, the award-winning luxury and travel website, mobile and iPad app, which Forbes has called "The best luxury website."From discovery to creating the brand identity, Parr Interactive has lead the development of the Pursuitist brand, including the content and publishing strategy. With over 650K fans on Facebook, Pursuitist has become a leading publisher in the luxury industry, and has become a contributing partner to USA Today, Business Insider, ESPN, and CBS.Logo design,...

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Posted on July 17, 2017

From “the Vault” — this is what our Parr Interactive project for Alison's Garden looked like in 2001! Parr Interactive designed, developed and launched Alison's Garden -- a new ecommerce brand. Parr assisted the company, an online home and garden gift shop, with branding, style, development, prototyping, ecommerce integration, messaging, email and PR. ...

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Posted on July 17, 2017

From “the Vault” — here is what this Parr Interactive project for Rayovac looked like in 1997! Frames, Michael Jordan, and the Gobbler Rock Shockwave game (before it was called Flash)! In 1997, Christopher Parr designed, developed and launched the very first website for Rayovac, the battery-maker from Madison, Wisconsin. Focused on great content from Michael Jordan, Babe Winkleman and Arnold Palmer, Christopher created a site for Rayovac that was informative and fun. While this 1997 Rayovac site from "the Vault" obviously...

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Posted on May 13, 2021

Digital campaign to launch the new eBay Luxury Watch Authentication program. Brand, copy and marketing strategy to support the new campaign. Mini-site, banner ad variations, and email creation. Support with luxury blogger influencers campaign and video creation. ...

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About Parr Interactive

Digital Agency. Content Creators. Brand Builders.

Parr Interactive launched the award-winning creative and strategic studio based in Madison, Wisconsin. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide. We are award-winning digital marketing pioneers. Leaders in web design & strategy, social media marketing, viral videos, user experience design and usability research, brand identity, web publishing, online marketing and engagement. We design and develop websites, create content and grow brands.

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