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Posted on May 20, 2021

Christopher lead the creation of the first TV commercial for Sub-Zero refrigerators and a companion mini-site, FresherFood.com, which featured real farmers, growers and producers. Sub-Zero “Portraits" was the first television commercial in the 60-year history of the company. “Portraits” featured real people who produced the highest quality of fresh foods. Included were farmers, a clammer, a goat cheese maker and a fisherman, each in their own work setting with freshly harvested foods. The visual message demonstrates these professionals’ trust in...

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Posted on July 17, 2017

From “the Vault” — this is what our Parr Interactive project for InSinkErator looked like in 2005! Parr Interactive designed, developed and launched a new world-wide website for InSinkErator, the world's largest manufacturer of food waste disposers/garbage disposals and instant hot water dispensers for home and commercial use. From International sites to interactive self-service customer service tools, the new site from Parr Interactive helped transform the brand's digital footprint to empower prospects, owners and B2B partners....

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Posted on May 20, 2021

From “the Vault” — this is what our CyberMad project looked like in 1996! Christopher Parr, Madison web designer and the creator of the award-winning CyberMad, was awarded the “Best Site of the Year” at Boston’s MacWorld Expo 1996. Before the media dubbed this format an “e-zine,” and years before blogs, there was CyberMad, our online entertainment project from 1996. It received every award in the world, featured in magazines, books and on TV, and received the 1996 NetBest Award for Best...

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Posted on May 20, 2021

Take an exclusive look inside Beverly Wilshire Hotel, with a travel video created by Christopher Parr. Beverly Wilshire, A Four Seasons Hotel, is a top reviewed luxury hotel in the heart of Beverly Hills. Dating from 1928, this grand luxury hotel adjacent to high-end shopping on Rodeo Drive is 2.6 miles from the Los Angeles County Museum of Art and 7 miles from the Getty Center. In addition to the editorial created on Pursuitist and other travel sites, Christopher also...

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Posted on May 21, 2021

This is where the story begins and technology meets content creation. Christopher Parr was a Microsoftie, a member of the Windows 95 launch support team. He began working with Microsoft to assist the DOS support team in 1994, creating documentation, internal tools and FAQs to help empower the support team. He self-taught himself HTML development and used cutting edge design tools like Corel Draw and MS Publisher.Then, Christopher moved on to the big show, and was there for the launch...

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Posted on May 20, 2021

From “the Vault” — this is what our various Parr Interactive projects for television stations, including Fox 47, WISC-TV CBS, WKBT-TV 8 CBS, looked like in 1998!Christopher launched the first websites for many media and broadcast companies, including these Fox and CBS affiliates. ...

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Posted on May 20, 2021

From “the Vault” — this is what our Parr Interactive project for Madison Magazine looked like in 1996!Christopher designed the very first website for Madison Magazine, Dane Country's popular lifestyle publication, covering dining, arts, entertainment, city life, politics, and lifestyle....

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Posted on May 20, 2021

Influencers event and video creation for the debut of the new Lexus Yacht LY 650. The top bloggers and auto-focused journalists spent an adventurous week in sunny Boca Raton, including a special appearance by A-Rod. Video content creation, shared on YouTube, Instagram, blogs and more social channels....

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Posted on May 20, 2021

In addition to leading the strategy, design and launch of Insight Mobile, the leading SaaS risk manager on the go for leading enterprises, Parr Interactive created a companion video and mini-site to support the new product launch. Work included copy, design, motion graphics and mini-site creation. ...

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About Parr Interactive

Digital Agency. Content Creators. Brand Builders.

Parr Interactive launched the award-winning creative and strategic studio based in Madison, Wisconsin. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide. We are award-winning digital marketing pioneers. Leaders in web design & strategy, social media marketing, viral videos, user experience design and usability research, brand identity, web publishing, online marketing and engagement. We design and develop websites, create content and grow brands.

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