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Social media content creation for Lexus. Influencer Christopher Parr’s hands-on review: a weekend with the Lexus GX 460, a tough and luxurious SUV with the latest technology. Blog post on Pursuitist, with videos and articles shared on Facebook, Twitter and Instagram. ...

Influencers event for the launch of the new BMW 4 Series Gran Coupe. The top bloggers and auto journalists spent a luxurious weekend in Napa Valley with the BMW 4 Series Gran Coupé. Dinner at Chef Thomas Keller’s The French Laundry, called “the best restaurant in the world, period” by Anthony Bourdain. Pursuitist and the influencers stayed at the luxurious Bardessono, dubbed the “Greenest Luxury Hotel.” Content creation, shared on YouTube, Instagram, blogs and more social channels. ...

Created and produced by Christopher Parr for Sub-Zero and Wolf: The Kitchen Inspiration Web Documentary Series Trailer. Featuring the leaders in kitchen design, architects, filmed on location at the Sub-Zero and Wolf Showroom in the Architects & Designers Building in New York, NY. The WMA present this video series with the 2009 WebAward For Outstanding Achievement in Web Development. MADISON, Wis. (November 19, 2008) – As affluent consumers continue to invest in their homes, and create the kitchens of their dreams, the...

Madison, Wis. (April 26, 2005) – Sub-Zero Freezer Company has announced its new interactive mini-site, FresherFood.com. The mini-site profiles the real people featured in Sub-Zero’s new TV commercial “Portraits,” and can be accessed through their Web site, SubZero.com. “Without question, our Web site is one of our best marketing tools for educating our customer base,” said Christopher Parr for Sub-Zero Freezer Company and sister company Wolf Appliance Company. “We wanted to leverage the awareness and momentum generated by our TV...