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Award-winning web design and marketing firm Parr Interactive - online at https://parrinteractive.com - is celebrating their 20th year in Madison, Wisconsin. Christopher Parr, CEO of Parr Interactive, has collaborated with many prominent brands over the last 20 years, including Adobe, Intel, Sub-Zero and Wolf, BMW, Marvel Studios, Disney, American Family Insurance, TDS, HGTV, Nest, Rayovac, Musicnotes, Insinkerator, and John Deere. In 2010, Parr founded the travel and leisure website Pursuitist - online at https://pursuitist.com - and he is a frequent contributor...

Christopher Parr of Parr Interactive wrote the following article “Beyond Branding” for Corporate Report Magazine in November 2001, talking to the top marketing leaders and digital agencies in Madison, Wisconsin. He recently rediscovered the article — and is publishing it as a 10 year retrospective on online marketing. Has much changed and improved or are we heading toward another dot-com bust? Beyond Branding Billion dollar lessons can be learned by the recent online failures. With the demise of “successful” brands, like...

Christopher Parr of Pursuitist and Parr Interactive presents at Social Media Breakfast Madison: Be A Chief Content Officer with Your Social Media. Christopher Parr is the Founder and Editor-in-Chief for Pursuitist, the leading travel and leisure blog with over 725K Facebook fans. The site engages and interacts with the top luxury brands, from Ritz-Carlton, Marc Jacobs, Gucci, Four Seasons Hotels, Robert Mondavi and more. Parr shares his content-focused strategy to captivate readers with wildly compelling content that drives traffic and...

Parr Interactive Founder & CEO Christopher Parr is the cover story in the latest issue of the Milwaukee Journal Sentinel's Business Section. Interviewed by Journal Sentinel journalist Rick Romell, Christopher talks about his pioneering work on the Internet and the future with Pursuitist: "He's a former marketing executive at Sub-Zero/Wolf, a Madison-based maker of high-end kitchen equipment. In the '90s, he created an award-winning humor website, and he has developed online strategies for a number of Wisconsin firms." -- read more...

Parr Interactive, the award-winning Madison web design company, has helped TDS (the seventh largest local exchange telephone company in the U.S and a growing force in the cable industry) expand their social media channels with the creation and hosting of two TDS corporate blogs. The TDS journalists create unique content on two distinct blogs that are shared on LinkedIn, Facebook, Twitter and TDS’s core corporate websites. The TDS bloggers develop original articles to engage customers and prospects, while improving their...

For Rowland Reading Foundation, Madison web design and social media leader Christopher Parr launched the social channels of Facebook, YouTube, Twitter, and blogs. He also debuted email communications, SEO and PPC campaigns to encourage customer engagement while generating leads and brand awareness. The company is a non-profit to improve literacy, and was founded by Pleasant Rowland after she sold American Girl to Mattel. ...

Originally published on Luxury Daily by Rachel Lamb. Experience site Pursuitist.com has officially launched and combines upscale technology, destinations, reviews and information about the luxury industry in one place for the current affluent consumer. Pursuitist is bringing the latest reviews and news about luxury brands, mobile applications, hotels and resorts and automakers to luxury consumers. To further the experience, the site has advertising opportunities for the top luxury brands. “The strategy of Pursuitist.com is to create the premiere luxury lifestyle destination for affluent...

MADISON, Wis. (February 14, 2008) Americans are moving toward living greener lives. Eating habits and purchasing choices are changing and evidence now points to consumers seeking ways to create green environments in the home. Sub-Zero and Wolf’s Web sites have long provided tips and expertise in all things relating to refrigeration, cooking and kitchen design; but recently, the companies incorporated another facet to their already robust online tools, the microsite: GrowAGreenKitchen.com GrowAGreenKitchen.com was built to provide consumers, builders and...

MADISON, Wis. (June 11, 2007) – Sub-Zero, Inc., and Wolf Appliance, Inc., leading manufacturers of premium refrigeration and cooking appliances, today announced a complete renovation to their Web sites, accessible at subzero-wolf.com and subzero-wolf.com/oven. The new sites reflect fresh thinking about how people use the Web for product information and ideas and also acts as a virtual showroom igniting visitors’ imagination about the possibilities for Sub-Zero and Wolf products. Enhanced interactive tools and imagery for each of the brands are...