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With our 20 year background in digital luxury marketing, Parr Interactive was selected to create, define, brand and launch V, a new ultra-luxury champagne brand. Work included: user research and focus groups with ultra-affluent consumers, naming & branding of the company and defining the product tiers, creation of the brand and style guide, development of the brand story and pillars, launching the V brand website and social channels. ...

TDS Telecom. is the 7th largest telecom provider in the U.S., and their parent company is Telephone and Data Systems Inc. Of course, they have a few cool sister companies too, like U.S. Cellular and OneNeck IT Solutions. Learn how TDS Telecom innovates online with informative blogs for the home and business. At TDS it’s their job to connect people at home and at work. TDS connects people nationwide, in rural communities and metro areas alike. They also connect people running...

Parr Interactive creates social platforms to encourage brand evangelists. It's complex, to create an engaged social media community, so work with experienced social media pros. We've been there, from forums, blogs, YouTube to Facebook and Twitter. From organic campaigns to paid Facebook strategies, we can get your users engaged and create buzz for your brands. Even Facebook has written a case study on Christopher's social media expertise. Links below: Facebook: Case-study on Christopher's social media marketing strategy to engage luxury consumers...

Influencers event for the Qatar visitors and travel bureau. Lead by Christopher Parr, the top bloggers and lifestyle journalists spent a luxurious weekend in Qatar. Pursuitist and the influencers stayed at luxurious destinations, enjoyed amazing culinary experiences, and went on stunning adventures. Content creation, shared on YouTube, Instagram, blogs and more social channels. ...

In 2006, the Wisconsin State Journal interviewed Madison web designer, writer, online marketing and social media professional Christopher Parr of Parr Interactive about web design and marketing for Madison, Wisconsin businesses. Wisconsin State Journal published the interview in the articles: Internet Marketing as a tool for Madison Wisconsin companies, The Costs of Madison Web Design and Online Marketing – Driving Traffic to your site. He recently rediscovered the original Q&A with the Wisconsin State Journal reporter — and is publishing...

Christopher Parr's 8 year old daughter Grace created an amazing stop-motion video featuring her toy bear. What's a proud father to do? Of course, with his daughter's assistance, Christopher launches the BearyBusy brand online. Grace created her color scheme, logo and font for all her social media channels -- and the Beary Busy brand was born. Incoming satellites to her hub, bearybusy.com, included YouTube, Twitter, Instagram and Facebook. In one week, Grace’s first video had over 500k views and 1,500...

Christopher Parr of Pursuitist and Parr Interactive presents at Social Media Breakfast Madison: Be A Chief Content Officer with Your Social Media. Christopher Parr is the Founder and Editor-in-Chief for Pursuitist, the leading travel and leisure blog with over 725K Facebook fans. The site engages and interacts with the top luxury brands, from Ritz-Carlton, Marc Jacobs, Gucci, Four Seasons Hotels, Robert Mondavi and more. Parr shares his content-focused strategy to captivate readers with wildly compelling content that drives traffic and...

My latest news, talking to Luxury Daily: Pursuitist launches influencer service to benefit brands, publishers By From Jen King:   According to some experts, the influencer bubble is not sustainable and will eventually pop if brand marketers continue to align with individuals that may not have the correct appeal or audience metrics for luxury consumers.   “The wrong influencer bubble will pop soon,” Pursuitist’s Mr. Parr said. “Who’s hot is constantly changing. One minute it is the blogger, then the Facebook or Twitter star, the...

It is an exciting day at Pursuitist! Below is our press release, hitting the wire later this afternoon. Today, we’re officially launching the Pursuitist Influencers Network — with our New York-based partner Hashtag Labs (clients include BoingBoing, TV Guide, Greatist and more). Details below. In addition to developing high impact digital advertising solutions, we are creating real world events and experiences with the right influencers. Objectives and deliverables are established prior — if that involves our influencers and journalists creating articles,...