It is an exciting day at Pursuitist! Below is our press release, hitting the wire later this afternoon. Today, we’re officially launching the Pursuitist Influencers Network — with our New York-based partner Hashtag Labs (clients include BoingBoing, TV Guide, Greatist and more). Details below.
In addition to developing high impact digital advertising solutions, we are creating real world events and experiences with the right influencers. Objectives and deliverables are established prior — if that involves our influencers and journalists creating articles, videos for YouTube or live sharing their experiences on social channels. From our platform, brands will actually receive a ROI and brand impact with the right affluent audience.
At Pursuitist, we have been building the correct affluent audience since 2010. Per our demographics, pictured below, our readers are grad school educated executives in their mid-30’s with a yearly household income of over $150K. We know how to find the right readers that can actually afford luxury cars, high-end products and travel experiences.
Thank you for joining us in the Pursuit,
Christopher Parr, Pursuitist Founder and CEO
Sept. 22, 2016: Pursuitist.com, the award-winning luxury lifestyle website, has launched the Pursuitist Influencers Network. The meticulously curated portfolio of premium influencers and partners allows advertisers and brands to connect with the most relevant affluent audiences online.“As Pursuitist continues our leadership in the luxury industry, we are pleased to unveil our next evolution as the premier network to reach high-net worth individuals,” said Christopher Parr, Pursuitist Founder and CEO. “With our dedicated sales team, the Pursuitist ad network will drive the right readers to high-end brands while generating more revenue for publishers.”
The Pursuitist Influencers Network features the top bloggers, websites and writers focused on luxury, travel, auto, fashion, food and beverages, trends and topics that inspire and inform affluent readers. The new advertising network aligns brands with exclusive, hard-to-reach influencers who are ready to promote relevant and engaging content through banner advertising, sponsored posts, video creation, events, dedicated online campaigns and custom native advertising solutions.
New York-based Hashtag Labs (clients include BoingBoing, TV Guide, Greatist and more) is partnering with Pursuitist to implement the best-in-class ad operations and technology solutions for the network.
“Hashtag Labs is very excited to be a partner in the Pursuitist Influencers Network and to bring our world class ad ops capabilities and monetization strategies to the table,” added John Shankman, Hashtag Labs Founder and CEO. “Independent media on the web is going through an incredible transition right now and supporting a smart, cohesive vertical media collective is exactly a step in the right direction and something HTL is proud to be a part of.”
Launched in 2010, Pursuitist.com is the anchor editorial website for the ad network and the central digital hub for promoting outstanding influencers, journalists, bloggers and luxury-focused websites. By driving traffic and revenue for publishing partners, the goal of the network is to support and amplify bloggers, luxury websites and influencers.
Inaugural influencers joining the network include Christine van Blokland (PBS, USA Today), Stacy Steponate Greenberg (ESPN), Scott Eddy (Top 10 Luxury Travel Influencer on Twitter @MrScottEddy), Kim Marie-Evans of Luxurytravelmom.com, DestinationLuxury.com, LuxuryLaunches.com, GoodLifeReport.com, Womenshealth.com, Luxatic.com and many more.
To apply for the Pursuitist Influencers Ad Network, or to inquire about advertising opportunities, interested bloggers and advertisers can email firstname.lastname@example.org