An award-winning digital marketing, UX and content creation leader, Christopher's Parr Interactive projects include working with Amazon, Google, eBay, Nest, Ring, Sub-Zero and Wolf, AmFam, Lexus and more...
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Christopher Parr of The Pursuitist was invited to visit Louis XIII’s Maison in Cognac, France -- and the cognac cellars at Le Domaine Rémy Martin. Only in this exclusive region will you discover the hand-crafted heritage of Louis XIII cognac, the world’s most sought after luxury cognac since 1874. Louis XIII is made up of a unique blend of over 1,200 eaux-de-vie sourced exclusively from Grande Champagne, the most prestigious cru in the heart of the Cognac Region. It is then...
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Parr Interactive creates social platforms to encourage brand evangelists. It's complex, to create an engaged social media community, so work with experienced social media pros. We've been there, from forums, blogs, YouTube to Facebook and Twitter. From organic campaigns to paid Facebook strategies, we can get your users engaged and create buzz for your brands. Even Facebook has written a case study on Christopher's social media expertise. Links below: Facebook: Case-study on Christopher's social media marketing strategy to engage luxury consumers...
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Christopher Parr of Pursuitist and Parr Interactive presents at Social Media Breakfast Madison: Be A Chief Content Officer with Your Social Media. Christopher Parr is the Founder and Editor-in-Chief for Pursuitist, the leading travel and leisure blog with over 725K Facebook fans. The site engages and interacts with the top luxury brands, from Ritz-Carlton, Marc Jacobs, Gucci, Four Seasons Hotels, Robert Mondavi and more. Parr shares his content-focused strategy to captivate readers with wildly compelling content that drives traffic and...
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My latest news, talking to Luxury Daily: Pursuitist launches influencer service to benefit brands, publishers By From Jen King: According to some experts, the influencer bubble is not sustainable and will eventually pop if brand marketers continue to align with individuals that may not have the correct appeal or audience metrics for luxury consumers. “The wrong influencer bubble will pop soon,” Pursuitist’s Mr. Parr said. “Who’s hot is constantly changing. One minute it is the blogger, then the Facebook or Twitter star, the...
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Parr Interactive Founder & CEO Christopher Parr is the cover story in the latest issue of the Milwaukee Journal Sentinel's Business Section. Interviewed by Journal Sentinel journalist Rick Romell, Christopher talks about his pioneering work on the Internet and the future with Pursuitist: "He's a former marketing executive at Sub-Zero/Wolf, a Madison-based maker of high-end kitchen equipment. In the '90s, he created an award-winning humor website, and he has developed online strategies for a number of Wisconsin firms." -- read more...
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Originally published on Luxury Daily. Online lifestyle destination Pursuitist is simplifying how luxury brand advertisers and publishers source relevant influencers with the debut of its Pursuitist Influencer Network. The Pursuitist was launched in 2010 and serves as an editorial source for luxury-related reviews and news, with coverage on all verticals from travel and food, to automotive and style, among other topics. Now, Pursuitist is venturing in a new direction with the introduction of its influencer initiative, meant to connect impactful influencers, well-versed...
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It is an exciting day at Pursuitist! Below is our press release, hitting the wire later this afternoon. Today, we’re officially launching the Pursuitist Influencers Network — with our New York-based partner Hashtag Labs (clients include BoingBoing, TV Guide, Greatist and more). Details below. In addition to developing high impact digital advertising solutions, we are creating real world events and experiences with the right influencers. Objectives and deliverables are established prior — if that involves our influencers and journalists creating articles,...
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Pursuitist – the premier luxury lifestyle blog online at http://pursuitist.com – has unveiled an exciting new website with a high-definition design. Featuring a responsive website design that is viewable on all devices, from desktop computers to tablets and smartphones, the new luxury lifestyle site also showcases large photography and lush imagery.Featuring Christopher Parr, named one of the "Top 10 Luxury Travel Bloggers" by USA Today, the Pursuitist website showcases guest contributors from Forbes, Mashable, New York Post, Luxist, Conde Nast Traveler, TechCrunch, Glamour, Saveur and more sharing their favorite luxuries. "As a curated list of...
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Official news Times Internet (TIL) has entered into a strategic partnership with US-based Pursuitist.com to launch the Indian edition (http://pursuitist.in) of the site. Pursuitist is a luxury website featuring the latest reviews and news about luxury brands, automakers, hotels and resorts, fashion and technology for affluent readers. Through this partnership, Times Internet will manage and create a localised site (Pursuitist.in) that combines Pursuitist editorial with content specific to the expanding Indian market. As part of the collaboration, Times Internet will have exclusive rights to...
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