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Creating Since 1995.
Real impact. Real results.

Parr Interactive

Digital Agency. Content Creators. Brand Builders.

We are award-winning digital marketing pioneers. Leaders in web design & strategy, social media marketing, viral videos, user experience design and usability research, brand identity, web publishing, online marketing and engagement. We design and develop websites, create content and grow brands.

Christopher Parr
Founder & CEO


Christopher Parr is a digital marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences, and a pioneer in web publishing. He launched Pursuitist as a curated list of the good things in life, with guest contributors from Forbes, Mashable, TechCrunch, Glamour, Saveur and more sharing their favorite luxuries. In 1996, Michael Wolff’s NetGuide named Parr’s inaugural online magazine as “The Best Site of the Year” at MacWorld. He holds a MFA from Brandeis and a BA from Viterbo.

Christopher and the Parr Interactive team have launched websites and developed online marketing strategies for many clients: including Rayovac, Insinkerator, BizFilings, John Deere, Musicnotes, TDS, Sub-Zero, Microsoft, AmFam and WPS Insurance. He was a VP, Marketing Director for an e-commerce company, working with Warner Bros. Pub. & AOL. Christopher also managed marketing and branding for Sub-Zero and Wolf, directing digital, media, video, email, blogging & social media marketing. He developed digital campaigns with HGTV, NY Times, Oprah and Epicurious, and events at Four Seasons and Ritz-Carlton properties.

In 1995, Parr launched the award-winning creative and strategic studio based in Madison, Wisconsin. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide.

In The News:

Web Sites, Videos, Blogs, Emails...

We've created more award-winning web sites, email campaigns, apps, blogs and videos than we can shake a stick at. We know what works and what doesn't. Our projects drive real results - increasing market share, sales and leads. We work in collaboration with our partners to create marketing products that are on-brand and on-budget.

Social Media Marketing.

We develop social platforms to encourage brand evangelists. It's complex, to create an engaged social media community, so work with experienced social media pros. We've been there, from forums, blogs, YouTube to Facebook and Twitter. From organic campaigns to paid Facebook strategies, we can get your users engaged and create buzz for your brands. Even Facebook has written a case-study on Christopher's social media expertise.

360 Degree Digital Marketing.

Our creative team executes amazing campaigns to drive real qualified traffic and results. Banners and sponsored posts. Email campaigns. iPhone & iPad apps. Google SEO and paid search. Outreach to bloggers & editors. Facebook campaigns. Location-based marketing. Geo-targeting the right demographics. We can make an impact and push the needle.

UX Design and Usability Research

With a solid background in user experience (UX) design and usability research, our UX certified team focuses on best practices, industry standards and rapid feedback from focus-groups, users and customers. In an agile development process, we can quickly obtain feedback to guide the direction of any web design project. With usability research helping to verify the design direction, we create user-centric web projects that are a success.

Cloud Team.

We have a terrific team and network of bloggers, influencers, designers, copywriters, app creators, user experience researchers, illustrators, performers, motion designers and video professionals. We can scale to your needs with a network of industry leading creative talent and jumpstart your brand.

Digital Luxury Marketing. 

Christopher has been a pioneer in digital luxury marketing for over 15 years, targeting the affluent influencers.
In 1997, he launched Sub-Zero online. In 2002, he defined the Wolf appliance brand — both online and off-line.
Since then, he has created online buzz for BMW, Coach, Intel, Marc Jacobs, Chanel, Four Seasons Resorts, Burberry,
Conrad Resorts, Gucci, Jimmy Choo, Robert Mondavi and more.

In 2010, Christopher launched the award-winning website,
which Forbes has called “The Best Luxury Blog.” Advertisers we’ve worked with include Ritz-Carlton,
Delta Private Jets, Bentley, Broadmoor Hotel, Rolls-Royce, Johnnie Walker, Hermes, Chase Bank,
Audemars Piguet, Cosmopolitan Hotel and Effen Vodka.

Testimonials from Industry Leaders

Christopher Parr has been featured in the New York Times, Ad Age, Conde Nast Traveler, Variety, Wired, CNET and more. USA Today has named him one of the “Top 10 Luxury Travel Bloggers” — and Madison Magazine honored him as one of the “Top 20 Most Influential People in Madison.” Here is what others have to say:

“I had the pleasure of working with Christopher. He has amazing creative talents and was great to work with..."

Chad Richard SVP, Yelp

"Parr is innovative & creative. Does a great job of generating an experience..."

Douglas Coupland Author of Generation X

"Christopher is a solid marketer with great experience in the luxury brand category and online marketing. He is a great person to work with and he is also very personable..."

Pat Roney CEO, Vintage Wine Estates

"Christopher has been a long time partner to and to me personally. He is smart, innovative, creative and plugged-in to what is happening in the digital landscape..."

Christine DeMaio Former VP, Conde Nast

"Parr creates delightfully rich and original work. Knows the solid groundwork in developing important content-rich websites..."

Roger Black Author of Web Sites That Work

"The medium of the web is not paper, it is not tv or the movies. The web is a unique medium, and Christopher Parr has shown us how to master it..."

Michael Larson Author of HTML Unleashed

"Knows how to make online extremely relevant for a luxury brand..."

Andi Heseltine Google

"Christopher has a strong marketing mind, and a passion for his brand. He understands how to best work with media partners for the mutual benefit of all concerned..."

Giulio Capua Chief Business Officer, Architectural Digest and Conde Nast Traveler

"One of the top expert practitioners in global luxury in marketing with a particular expertise in marketing, selling and engaging customers in the digital world. Christopher is one of those innovative professionals who executes brilliantly..."

Milton Pedraza CEO, Luxury Institute

Brands We’ve Worked With

Since 1995, we have worked with amazing brands. From small startups to Fortune 100 companies, we helped grow, evolve, and innovate brands, businesses, and nonprofit organizations.

Working Hours

Yes, we work hard.

Awesome Projects

Best clients in the world.

Cups Of Coffee

Java is fuel.

Ninja Moves

Our ninjas destroy other ninjas., The Parr Interactive Publishing Platform

We walk the walk and talk the talk.

In 2010, Parr Interactive launched the Pursuitist project, which has become the leading luxury and lifestyle website.
Our journalists and contributors have worked with EPSN, PBS, Conde Nast Traveler, USA Today and more.
In 2016, we launched The Pursuitist Influencers Network. We connect our influencers and websites with brands and advertisers.
Pursuitist has engaged with The Rock, Jimmy Fallon, Apple, Donald Trump, Four Seasons, BMW and more leading personalities and brands.