We are award-winning digital marketing pioneers. Leaders in web design & strategy, social media marketing, viral videos, user experience design and usability research, brand identity, web publishing, online marketing and engagement. We design and develop websites, create content and grow brands.
Christopher Parr is a digital marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences, and a pioneer in web publishing. He launched Pursuitist as a curated list of the good things in life, with guest contributors from Forbes, Mashable, TechCrunch, Glamour, Saveur and more sharing their favorite luxuries. In 1996, Michael Wolff’s NetGuide named Parr’s inaugural online magazine as “The Best Site of the Year” at MacWorld. He holds a MFA from Brandeis and a BA from Viterbo.
Christopher and the Parr Interactive team have launched websites and developed online marketing strategies for many clients: including Rayovac, Insinkerator, BizFilings, John Deere, Musicnotes, TDS, Sub-Zero, Microsoft, AmFam and WPS Insurance. He was a VP, Marketing Director for an e-commerce company, working with Warner Bros. Pub. & AOL. Christopher also managed marketing and branding for Sub-Zero and Wolf, directing digital, media, video, email, blogging & social media marketing. He developed digital campaigns with HGTV, NY Times, Oprah and Epicurious, and events at Four Seasons and Ritz-Carlton properties.
In 1995, Parr launched the award-winning creative and strategic studio based in Madison, Wisconsin. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide.
Milwaukee Journal Sentinel: Parr Targets Luxury Audience, Advertisers…
Social Media Breakfast: Be A Chief Content Officer with Your Social Media…
Business Insider: Top 10 Secrets for Web Design Success…
LuxuryDaily: Engaging With Marc Jacobs and Jimmy Choo’s Tamara Mellon…
Discovery Channel’s Treehugger: Parr’s Campaign On Green Appliances and Kitchens…
Christopher has been a pioneer in digital luxury marketing for over 15 years, targeting the affluent influencers.
In 1997, he launched Sub-Zero online. In 2002, he defined the Wolf appliance brand — both online and off-line.
Since then, he has created online buzz for BMW, Coach, Intel, Marc Jacobs, Chanel, Four Seasons Resorts, Burberry,
Conrad Resorts, Gucci, Jimmy Choo, Robert Mondavi and more.
In 2010, Christopher launched the award-winning website Pursuitist.com,
which Forbes has called “The Best Luxury Blog.” Advertisers we’ve worked with include Ritz-Carlton,
Delta Private Jets, Bentley, Broadmoor Hotel, Rolls-Royce, Johnnie Walker, Hermes, Chase Bank,
Audemars Piguet, Cosmopolitan Hotel and Effen Vodka.
Christopher Parr has been featured in the New York Times, Ad Age, Conde Nast Traveler, Variety, Wired, CNET and more. USA Today has named him one of the “Top 10 Luxury Travel Bloggers” — and Madison Magazine honored him as one of the “Top 20 Most Influential People in Madison.” Here is what others have to say:
“I had the pleasure of working with Christopher. He has amazing creative talents and was great to work with..."
"Parr is innovative & creative. Does a great job of generating an experience..."
"Christopher is a solid marketer with great experience in the luxury brand category and online marketing. He is a great person to work with and he is also very personable..."
"Christopher has been a long time partner to epicurious.com and to me personally. He is smart, innovative, creative and plugged-in to what is happening in the digital landscape..."
"Parr creates delightfully rich and original work. Knows the solid groundwork in developing important content-rich websites..."
"The medium of the web is not paper, it is not tv or the movies. The web is a unique medium, and Christopher Parr has shown us how to master it..."
"Knows how to make online extremely relevant for a luxury brand..."
"Christopher has a strong marketing mind, and a passion for his brand. He understands how to best work with media partners for the mutual benefit of all concerned..."
"One of the top expert practitioners in global luxury in marketing with a particular expertise in marketing, selling and engaging customers in the digital world. Christopher is one of those innovative professionals who executes brilliantly..."
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In 2010, Parr Interactive launched the Pursuitist project, which has become the leading luxury and lifestyle website.
Our journalists and contributors have worked with EPSN, PBS, Conde Nast Traveler, USA Today and more.
In 2016, we launched The Pursuitist Influencers Network. We connect our influencers and websites with brands and advertisers.
Pursuitist has engaged with The Rock, Jimmy Fallon, Apple, Donald Trump, Four Seasons, BMW and more leading personalities and brands.