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The Latest From Parr Interactive and Pursuitist

Award-winning web design and marketing firm Parr Interactive - online at https://parrinteractive.com - is celebrating their 20th year in Madison, Wisconsin. Christopher Parr, CEO of Parr Interactive, has collaborated with many prominent brands over the last 20 years, including Adobe, Intel, Sub-Zero and Wolf, BMW, Marvel Studios, Disney, American Family Insurance, TDS, HGTV, Nest, Rayovac, Musicnotes, Insinkerator, and John Deere. In 2010, Parr founded the travel and leisure website Pursuitist - online at https://pursuitist.com - and he is a frequent contributor...

Originally published on Pursuitist: Christopher Parr of Pursuitist was invited to Amsterdam in celebration of King’s Day – the biggest party in the Dutch calendar and one of Europe’s biggest celebrations. We were a guest of Ketel One, the iconic vodka brand, which has been voted the ‘Best Selling Vodka’ and ‘Most Trending Vodka’ of 2016 in the ‘The World’s 50 Best Bars Brand Report’, by Drinks International. With over 300 years of Nolet distilling expertise, Ketel One has become the...

Parr Interactive creates social platforms to encourage brand evangelists. It's complex, to create an engaged social media community, so work with experienced social media pros. We've been there, from forums, blogs, YouTube to Facebook and Twitter. From organic campaigns to paid Facebook strategies, we can get your users engaged and create buzz for your brands. Even Facebook has written a case study on Christopher's social media expertise. Links below: Facebook: Case-study on Christopher's social media marketing strategy to engage luxury consumers...

Christopher Parr of Parr Interactive wrote the following article “Beyond Branding” for Corporate Report Magazine in November 2001, talking to the top marketing leaders and digital agencies in Madison, Wisconsin. He recently rediscovered the article — and is publishing it as a 10 year retrospective on online marketing. Has much changed and improved or are we heading toward another dot-com bust? Beyond Branding Billion dollar lessons can be learned by the recent online failures. With the demise of “successful” brands, like...

My latest news, talking to Luxury Daily: Pursuitist launches influencer service to benefit brands, publishers By From Jen King:   According to some experts, the influencer bubble is not sustainable and will eventually pop if brand marketers continue to align with individuals that may not have the correct appeal or audience metrics for luxury consumers.   “The wrong influencer bubble will pop soon,” Pursuitist’s Mr. Parr said. “Who’s hot is constantly changing. One minute it is the blogger, then the Facebook or Twitter star, the...

Christopher Parr of Parr Interactive wrote the following article for Madison Magazine in 2001, defining the top 10 things, the secrets, you really need to know when creating a successful corporate or small business web site. He recently rediscovered the article — and is publishing it as a 10 year retrospective on online marketing and web design. Before Facebook, Twitter and Klout, revisit 2001: Creating a web presence? Madison, Wisconsin-based web designer and marketer Christopher Parr offers the inside scoop on...

This weekend in sunny Bermuda, exciting news was unveiled at the America’s Cup Village for discerning admirers of wine and sailing. Marking the debut of Mouton Cadet as the Official Wine of the 35th America’s Cup, yacht racing’s most thrilling event, Philippe Sereys de Rothschild and Sir Russell Coutts celebrate the new relations between the famous Bordeaux brand and the 35th America’s Cup. A perfect match. Influencer Christopher Parr was invited to Bermuda and met with Team Oracle and America's Cup...

AskMen, the leading men's website, has named Christopher Parr as “One of the 6 Coolest Men in Fashion…” Christopher Parr might be described as the renaissance man of luxury fashion. An award-winning luxury marketer, writer, web-publishing pioneer, and go-to speaker at luxury and interactive marketing conferences, the man stays busy. Presently CEO and chief editor at Pursuitist, Parr launched the site as a curated list of all the good things in life. He recruits contributors from Forbes, Mashable, TechCrunch, Glamour, Saveur,...

Influencers event for the Qatar visitors and travel bureau. Lead by Christopher Parr, the top bloggers and lifestyle journalists spent a luxurious weekend in Qatar. Pursuitist and the influencers stayed at luxurious destinations, enjoyed amazing culinary experiences, and went on stunning adventures. Content creation, shared on YouTube, Instagram, blogs and more social channels. ...