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Brands We’ve Worked With

Since 1995, we have worked with amazing brands. From small startups to Fortune 100 companies, we helped grow, evolve, and innovate brands, businesses, and nonprofit organizations.

Our Work

As a strategic and creative partner to our clients, we collaborate to create work that makes an impact. Results are our mission.

In 1995, Christopher Parr launched the award-winning creative and strategic studio based in Madison, Wisconsin. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide.

What We Do

First and foremost, it is about emotion. As we connect your brand to customers and prospects, we must be storytellers. With sound and vision, and a consistent, strong message, our expertise drives your brand to new heights.

Web Design & Strategy 0
Video Creation 0
Social Media 0
Digital Campaigns 0
Publishing & Content Creation 0
Brief & Planning

The research and preparation done in this step sets the stage for the entire project and will be the foundation on which the design and development work is based on.

Design & Development

This is where the visual look of project starts to take shape. The development phase converts the creative vision into reality. We plan feature requirements and goals.


The launch phase covers making final touches and moving the project to the client’s live server. We also hand off any available deliverables and documentation.


Ongoing maintenance is a must, both for ensuring technical support but also to allow for optimization of existing and new design elements, features and content.

Christopher Parr

CEO & Founder

Christopher is an industry leader with over 15 years of experience in digital marketing. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury & interactive marketing conferences, and a pioneer in web publishing. He founded Parr Interactive in 1995 and launched in 2010. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide.

Publishing Platform

Pursuitist is a curated list of the good things in life. Leader in travel, luxury, auto and style.

Influencers Network

We connect our influencers and websites with brands and advertisers.

Custom Content Creation

From events, video creation, sponsored posts and social sharing.

Amazing Advertisers

Including BMW, Ritz-Carlton, Delta Jets, Gucci, Burberry, Intel, Rolls Royce and more.

Testimonials from Industry Leaders

Christopher Parr has been innovating online since 1995, and featured in the New York Times, Ad Age, Conde Nast Traveler, Variety, Wired, CNET and more. USA Today has named him one of the “Top 10 Luxury Travel Bloggers” — and Madison Magazine honored him as one of the “Top 20 Most Influential People in Madison.” Here is what others have to say:

“I had the pleasure of working with Christopher. He has amazing creative talents and was great to work with..."

Chad Richard SVP, Yelp

"Parr is innovative & creative. Does a great job of generating an experience..."

Douglas Coupland Author of Generation X

"Christopher is a solid marketer with great experience in the luxury brand category and online marketing. He is a great person to work with and he is also very personable..."

Pat Roney CEO, Vintage Wine Estates

"Christopher has been a long time partner to and to me personally. He is smart, innovative, creative and plugged-in to what is happening in the digital landscape..."

Christine DeMaio Former VP, Conde Nast

"Parr creates delightfully rich and original work. Knows the solid groundwork in developing important content-rich websites..."

Roger Black Author of Web Sites That Work

"The medium of the web is not paper, it is not tv or the movies. The web is a unique medium, and Christopher Parr has shown us how to master it..."

Michael Larson Author of HTML Unleashed

"Knows how to make online extremely relevant for a luxury brand..."

Andi Heseltine Google

"Christopher has a strong marketing mind, and a passion for his brand. He understands how to best work with media partners for the mutual benefit of all concerned..."

Giulio Capua Chief Business Officer, Architectural Digest and Conde Nast Traveler

"One of the top expert practitioners in global luxury in marketing with a particular expertise in marketing, selling and engaging customers in the digital world. Christopher is one of those innovative professionals who executes brilliantly..."

Milton Pedraza CEO, Luxury Institute
Research & Analyze + -

First, we fully understand the needs of your customers and prospects. Second, we align with brand objectives and goals that are united with industry best practices.

Sketch & Design. Test. Repeat. + -

We create and test our design options. In an agile development process, we quickly discover what works for your customers and brand across all platforms.

Develop & Launch. Adjust. + -

We develop and launch your project with a 360 degree marketing strategy. We analyze results, adjust and improve.

To Infinity & Beyond + -

Future phases based on feedback from customers, prospects and research. We define a solid roadmap to expand and grow.

They Influence The Influencers

We work with the leading multi-platform influencers. With solid online and on-air followers, our journalists & personalities are present on TV, social media, radio, digital and print. A few of our influencers include:

Stacy Steponate Greenberg
Contributor to ESPN & married to Mike Greenberg (of Mike & Mike)
Scott Eddy
Top 10 Influencer for Luxury Travel, With Over 1.2M Twitter Followers.
Christine van Blokland
EMMY-Winning Travel Host of PBS's Curious Traveler.
Food, travel & adventure magazine and website from Bonnier Corp.

Our Latest

The latest news from Parr Interactive.

Madison, WI | Los Angeles, CA

Let’s connect and talk about your project.