Christopher Parr collaborated with Conde Nast to develop and create one of the media giant’s first cross platform campaigns, which spanned across Conde Nast print publications, web properties and TV, to create the Conde Nast Dream Kitchen campaign with the leading luxury brands in kitchen design, food & wine, and appliances.
As the creative director and project manager, Christopher brought together the leading culinary partners, including Kohler, Dean & Deluca, McGuire, Girard, and Sub-Zero & Wolf.
Conde Nast websites, social channels, emails and print ads that were involved included Arch Digest, Wired, The New Yorker, Gourmet, Epicurious.com, and Bon App. TV and digital partners Discovery Channel and HGTV were also involved.
All media pointed the affluent consumers to the Dream Kitchen Mini-site with a strong to call to action, where the high income earners opted-in and were nurtured and remarketed to. 75% HI leads, 900K page views, with over 85K opt-ins.
“Christopher has been a long time partner to epicurious.com and to me personally. He is smart, innovative, creative and plugged-in to what is happening in the digital landscape…” — Christine DeMaio, VP, Conde Nast