Meet Christopher Parr of Pursuitist and Parr Interactive, Powered by MBO Partners.
An award-winning digital marketing, UX and content creation leader, Christopher’s Parr Interactive projects include working with Amazon, Google, eBay, Nest, Ring, Sub-Zero and Wolf, AmFam, Lexus and more… Christopher Parr’s digital projects have been featured in the New York Times, Wired, USA Today and Business Insider.
When he’s not creating amazing digital solutions for Fortune 500 companies and cool startups, Christopher is traveling the world and reviewing luxury hotels, restaurants, spas and luxury cars.
He’s the Editor and Chief Content Creator for Pursuitist, an award-winning luxury and travel blog, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. USA Today has named him one of the “Top 10 Luxury Travel Bloggers” — and Madison Magazine honored Christopher as one of the “Top 20 Most Influential People in Madison.”
MBO, the preferred independent talent provider to the federal government and more than 30 Fortune 100 companies, is both a client and a customer.
Christopher lead the rebranding of the new MBO Partners website, including content development, new messaging, information architecture, wireframe design, and creating the new online experience for the company’s key two audiences (talent and the enterprise).
In the above video, Christopher outlines the value proposition that he strategized and created for the new MBO site, defining the clear “Powered by MBO” messaging and benefits for independent professionals. Highlighting “Real People, Real Solutions,” the campaign features real independent professionals telling their origin story and how MBO is powering their small businesses with back office solutions and business support.
MBO has also onboarded Parr Interactive on to a digital project with one of their Fortune 500 companies, assisting with payment, background checks, and compliance.