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Digital campaign to launch the new eBay Luxury Watch Authentication program. Brand, copy and marketing strategy to support the new campaign. Mini-site, banner ad variations, and email creation. Support with luxury blogger influencers campaign and video creation. ...

With our 20 year background in digital luxury marketing, Parr Interactive was selected to create, define, brand and launch V, a new ultra-luxury champagne brand. Work included: user research and focus groups with ultra-affluent consumers, naming & branding of the company and defining the product tiers, creation of the brand and style guide, development of the brand story and pillars, launching the V brand website and social channels. ...

Take an exclusive look inside Beverly Wilshire Hotel, with Christopher Parr. Beverly Wilshire, A Four Seasons Hotel, is a top reviewed luxury hotel in the heart of Beverly Hills. Dating from 1928, this grand luxury hotel adjacent to high-end shopping on Rodeo Drive is 2.6 miles from the Los Angeles County Museum of Art and 7 miles from the Getty Center. Full story. ...

Our latest sponsored post and video created in collaboration with eBay. Rolex. TAG Heuer. Omega. Looking to purchase your next luxury watch online without getting ripped off? Where do you find the best selection of new, pre-owned and vintage timepieces at incredible prices? Pursuitist is here with all the answers. Read, Top 5 Reasons to Buy Your Next Luxury Watch on eBay at Pursuitist.com ...

For his latest Travel Tuesday segment, Pursuitist’s award-winning travel editor Christopher Parr visited Live at 4 CBS and shared the Best California Trip Ideas. UPDATE: This segment was filmed on March 3rd. Since that time, we no longer recommend flying domestically or internationally. Be safe and smart. Do not bring home a virus to others. It is Travel Tuesday and we’ve set our sights on sunny California. Today we’re going to spotlight four unique properties in Southern California. United Airlines is offering direct, non-stop...

For his biweekly Travel Tuesday segment, Pursuitist’s award-winning travel editor Christopher Parr visited Live at 4 CBS and shared the Best Spring Break Destinations. It’s Travel Tuesday. Let’s escape to a sunny destination and recharge your soul until summer. Read the full story....

Christopher Parr of The Pursuitist was invited to visit Louis XIII’s Maison in Cognac, France -- and the cognac cellars at Le Domaine Rémy Martin. Only in this exclusive region will you discover the hand-crafted heritage of Louis XIII cognac, the world’s most sought after luxury cognac since 1874. Louis XIII is made up of a unique blend of over 1,200 eaux-de-vie sourced exclusively from Grande Champagne, the most prestigious cru in the heart of the Cognac Region. It is then...