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MADISON, Wis. (February 14, 2008) Americans are moving toward living greener lives. Eating habits and purchasing choices are changing and evidence now points to consumers seeking ways to create green environments in the home. Sub-Zero and Wolf’s Web sites have long provided tips and expertise in all things relating to refrigeration, cooking and kitchen design; but recently, the companies incorporated another facet to their already robust online tools, the microsite: GrowAGreenKitchen.com GrowAGreenKitchen.com was built to provide consumers, builders and...

MADISON, Wis. (June 11, 2007) – Sub-Zero, Inc., and Wolf Appliance, Inc., leading manufacturers of premium refrigeration and cooking appliances, today announced a complete renovation to their Web sites, accessible at subzero-wolf.com and subzero-wolf.com/oven. The new sites reflect fresh thinking about how people use the Web for product information and ideas and also acts as a virtual showroom igniting visitors’ imagination about the possibilities for Sub-Zero and Wolf products. Enhanced interactive tools and imagery for each of the brands are...

Parr Interactive, Madison web design and social media marketing leaders, have designed and launched a new site for Wolters Kluwer's BizFilings. The Time to Startup blog extends the brand's social media channels with engaging content that provides tips, guidance, and useful links to budding entrepreneurs and small business owners. Time to Startup from BizFilings is a blog for emerging entrepreneurs and small business owners who have a keen interest in running a successful business, but little time to scout best...

Parr Interactive designed, developed and launched a new world-wide website for InSinkErator, the world’s largest manufacturer of food waste disposers/garbage disposals and instant hot water dispensers for home and commercial use. From International sites to interactive self-service customer service tools, the new site from Parr Interactive helped transform the brand’s digital footprint to empower prospects, owners and B2B partners....

Madison, Wis. (April 26, 2005) – Sub-Zero Freezer Company has announced its new interactive mini-site, FresherFood.com. The mini-site profiles the real people featured in Sub-Zero’s new TV commercial “Portraits,” and can be accessed through their Web site, SubZero.com. “Without question, our Web site is one of our best marketing tools for educating our customer base,” said Christopher Parr for Sub-Zero Freezer Company and sister company Wolf Appliance Company. “We wanted to leverage the awareness and momentum generated by our TV...

The Madison web design work of Christopher Parr, an award-winning Madison web design and marketing leader, is featured in the new edition of NetGuide "The Best of Everything On the Web." The 3rd edition of the best selling book highlights Parr's web design projects in Madison, Wisconsin, including Cybermad, Flad, Musicnotes, Monona Terrace and Sub-Zero. An award-winning playwright and screenwriter, Christopher Parr received his MFA in Dramatic Writing from Brandeis University, Boston. CPID was created as a combination of his...

Sub-Zero Freezer Company, the leading manufacturer of residential refrigeration and wine storage, and Wolf Appliance Company, a leading manufacturer of professional cooking instruments, are recipients of the Web Marketing Association's 2003 Internet Advertising Competition Award. Sub-Zero/Wolf's co-branded site won in the category of Best Manufacturing Interactive Application. The WebAward Internet Advertising Competition (IAC) is the only industry-based advertising award competition dedicated exclusively to honoring excellence in online advertising. More than 145 entries were recognized for their outstanding work and were awarded...

In 2001, Christopher Parr was the recipient of the Viterbo University Outstanding Alumni Award for Professional Development. For significant and broad accomplishments in one's professional career, Viterbo honored Christopher with their highest alumni award. More details at Viterbo.edu Christopher has a BA from Viterbo University, Master's degree from Brandeis University, and has gone on to receive a breadth of experience in project management, branding and strategic planning. "Much has been happening in the world of Christopher Parr since graduating from Viterbo...

Christopher Parr of Parr Interactive wrote the following article “Beyond Branding” for Corporate Report Magazine in November 2001, talking to the top marketing leaders and digital agencies in Madison, Wisconsin. He recently rediscovered the article — and is publishing it as a retrospective on online marketing. Has much changed and improved or are we heading toward another dot-com bust? Beyond Branding Billion dollar lessons can be learned by the recent online failures. With the demise of “successful” brands, like eToys and...