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Christopher Parr of Parr Interactive wrote the following article “Beyond Branding” for Corporate Report Magazine in November 2001, talking to the top marketing leaders and digital agencies in Madison, Wisconsin. He recently rediscovered the article — and is publishing it as a 10 year retrospective on online marketing. Has much changed and improved or are we heading toward another dot-com bust? Beyond Branding Billion dollar lessons can be learned by the recent online failures. With the demise of “successful” brands, like...

Christopher Parr of Parr Interactive wrote the following article for Madison Magazine in 2001, defining the top 10 things, the secrets, you really need to know when creating a successful corporate or small business web site. He recently rediscovered the article — and is publishing it as a 10 year retrospective on online marketing and web design. Before Facebook, Twitter and Klout, revisit 2001: Creating a web presence? Madison, Wisconsin-based web designer and marketer Christopher Parr offers the inside scoop on...

In 2006, the Wisconsin State Journal interviewed Madison web designer, writer, online marketing and social media professional Christopher Parr of Parr Interactive about web design and marketing for Madison, Wisconsin businesses. Wisconsin State Journal published the interview in the articles: Internet Marketing as a tool for Madison Wisconsin companies, The Costs of Madison Web Design and Online Marketing – Driving Traffic to your site. He recently rediscovered the original Q&A with the Wisconsin State Journal reporter — and is publishing...

Pursuitist - the premiere luxury lifestyle blog online at http://pursuitist.com - has unveiled an exciting new HD design. Featuring a responsive web site design that is viewable on all devices, from desktop computers to tablets and smartphones, the new site also showcases large photography and lush imagery. "As a curated list of the good things in life, featuring acclaimed writers sharing their favorite travel destinations, restaurants, experiences and luxury brands, we have created a new and improved destination," said Christopher Parr,...

MADISON, Wis. (June 11, 2007) – Sub-Zero, Inc., and Wolf Appliance, Inc., leading manufacturers of premium refrigeration and cooking appliances, today announced a complete renovation to their Web sites, accessible at subzero-wolf.com and subzero-wolf.com/oven. The new sites reflect fresh thinking about how people use the Web for product information and ideas and also acts as a virtual showroom igniting visitors’ imagination about the possibilities for Sub-Zero and Wolf products. Enhanced interactive tools and imagery for each of the brands are...

Madison, Wis. (April 26, 2005) – Sub-Zero Freezer Company has announced its new interactive mini-site, FresherFood.com. The mini-site profiles the real people featured in Sub-Zero’s new TV commercial “Portraits,” and can be accessed through their Web site, SubZero.com. “Without question, our Web site is one of our best marketing tools for educating our customer base,” said Christopher Parr for Sub-Zero Freezer Company and sister company Wolf Appliance Company. “We wanted to leverage the awareness and momentum generated by our TV...

Sub-Zero Freezer Company, the leading manufacturer of residential refrigeration and wine storage, and Wolf Appliance Company, a leading manufacturer of professional cooking instruments, are recipients of the Web Marketing Association's 2003 Internet Advertising Competition Award. Sub-Zero/Wolf's co-branded site won in the category of Best Manufacturing Interactive Application. The WebAward Internet Advertising Competition (IAC) is the only industry-based advertising award competition dedicated exclusively to honoring excellence in online advertising. More than 145 entries were recognized for their outstanding work and were awarded...