Sub-Zero Freezer Company, the leading manufacturer of residential refrigeration and wine storage, and Wolf Appliance Company, a leading manufacturer of professional cooking instruments, are recipients of the Web Marketing Association’s 2003 Internet Advertising Competition Award. Sub-Zero/Wolf’s co-branded site won in the category of Best Manufacturing Interactive Application. The WebAward Internet Advertising Competition (IAC) is the only industry-based advertising award competition dedicated exclusively to honoring excellence in online advertising.
More than 145 entries were recognized for their outstanding work and were awarded IAC awards based on industry and medium. Other winners included Absolut, Disney, Hot Jobs (a Yahoo! company), Palm, Philips and Fuji Film.
“We are honored to be selected as a winner by the Web Marketing Association,” said Jim Bakke, president and chief executive officer for Sub-Zero and Wolf. “Our co-branded Web site has simplified the online experience for consumers while equipping them with a wealth of knowledge about Sub-Zero/Wolf products.”
Since its inception in November 2002, online traffic and brochure requests have more than doubled. Sub-Zero/Wolf has recently redesigned and integrated its separate Web sites to bring the two brands closer and create a powerful tool to help consumers build their dream kitchens. The site strategy, design and online marketing was directed by Christopher Parr, recipient of the IAC Award.