MADISON, Wis. (June 11, 2007) – Sub-Zero, Inc., and Wolf Appliance, Inc., leading manufacturers of premium refrigeration and cooking appliances, today announced a complete renovation to their Web sites, accessible at subzero-wolf.com and subzero-wolf.com/oven. The new sites reflect fresh thinking about how people use the Web for product information and ideas and also acts as a virtual showroom igniting visitors’ imagination about the possibilities for Sub-Zero and Wolf products.
Enhanced interactive tools and imagery for each of the brands are at the core of the sites’ changes. Sub-Zero’s commitment to food preservation is demonstrated throughout the sites with delicious images of cheeses, fruits and vegetable. The cooking confidence inspired by Wolf is underscored with customers’ own real-life stories about the challenging dishes they successfully executed.
Newly featured interactive kitchen vignettes set these sites apart from any other. With just a few simple clicks, it is easy to visualize design flexibility by changing appliance finishes, cabinets, walls, countertops, trim and floors to reflect personal style and color palette. Additionally, the Appliance Selector is the ultimate shopping tool for viewing and selecting Sub-Zero and Wolf products. Customized for the visitors’ dimensions and product interest, it allows visitors to start planning their dream kitchen.
Product pages allow consumers and designers to view appliances in different kitchen environments. The zoom feature brings visitors up close and personal to the pictures, while videos outline key product attributes.
The Web sites also extends the relationship with Sub-Zero and Wolf beyond purchase. When owners register their appliances online, they automatically receive e-mail updates on food storage, use and care as well as ongoing tips, recipes, and quick-start videos loaded into their online accounts. This feature educates consumers inside and out about their Sub-Zero refrigerator, freezer or wine storage unit and Wolf cooking equipment.
“Today’s affluent consumers are very savvy. They are taking education into their own hands, using the Internet to discover the latest design trends and kitchen appliances,” said Christopher Parr for Sub-Zero, Inc., and Wolf Appliance, Inc. “Our goal is to provide the best interactive experience, in which visitors can learn what makes our brands unique and interact with the appliances in ways that are relevant to their needs.”
Kitchen designers, architects and builders also benefit from the new Web sites. They can view the online specification library, download CAD or request a trade kit that will supply them with the resources they need for easy planning and installation of Sub-Zero and Wolf appliances. The Design Resource Center is another tool created for trade professionals to learn about new and upcoming products as well as view articles and information written specifically for them.
Year after year, Sub-Zero and Wolf’s Web site traffic has continued to increase, which is in part attributed to aggressive online and off-line marketing and advertising campaigns. More than 8.5 million people visited the site in 2006, followed by a record-breaking month this March with 893,701 visits. The new Web site has twice as much content as before, including a unique emphasis on area farmers’ markets and locally grown food.
From customized recipes to installation specifications, the new site is the ultimate shopping tool and resource guide where owners, designers, builders and consumers all come together. Aside from physically testing the appliances, no questions go unanswered.