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Sub-Zero and Wolf

Parr Interactive launched the very first website for Sub-Zero in 1997. From there, Christopher Parr helped launch and define the Wolf Appliance brand online, in brochures, on TV and at showrooms world-wide. Through numerous cross-platform campaigns, Christopher’s award-winning digital, TV and print projects helped grow Sub-Zero and Wolf into an international success.

Christopher launched dedicated campaigns for the Sub-Zero Pro 48, Wolf Outdoor Grills, and the Sub-Zero Wine Storage coolers, connected to events at showrooms, Four Seasons hotels and Ritz-Carlton properties. He debuted email campaigns, social media, video creation and much for the iconic luxury appliance brand, working with HTGV, Arch Digest, Oprah, NY Times Martha Stewart and other significant media outlets.

The Sub-Zero and Wolf were also recipients of the Web Marketing Association’s Internet Advertising Competition Award. Sub-Zero/Wolf’s co-branded site won in the category of Best Manufacturing Interactive Application. The WebAward Internet Advertising Competition (IAC) is the only industry-based advertising award competition dedicated exclusively to honoring excellence in online advertising.

“We are honored to be selected as a winner by the Web Marketing Association,” said Jim Bakke, president and CEO for Sub-Zero and Wolf. “Our co-branded Web site has simplified the online experience for consumers while equipping them with a wealth of knowledge about Sub-Zero/Wolf products.”


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Art, Digital, Drawing, Sub-Zero, Wolf