MBO, the preferred independent talent provider to the federal government and more than 30 Fortune 100 companies, is both a client and a customer.
Christopher lead the rebranding of the new MBO Partners website and mobile experience, including content development, new messaging, information architecture, wireframe design, and creating the new online experience for the company’s key two audiences (talent and the enterprise).
In the below video, Christopher outlines the value proposition that he strategized and created for the new MBO site, defining the clear “Powered by MBO” messaging and benefits for independent professionals. Highlighting “Real People, Real Solutions,” the campaign features real independent professionals telling their origin story and how MBO is powering their small businesses with back office solutions and business support.
MBO has also onboarded Parr Interactive on to a digital project with one of their Fortune 500 companies, assisting with payment, background checks, and compliance.