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The Latest From Parr Interactive and Pursuitist

In 2001, Christopher Parr was the recipient of the Viterbo University Outstanding Alumni Award for Professional Development. For significant and broad accomplishments in one's professional career, Viterbo honored Christopher with their highest alumni award. More details at Viterbo.edu Christopher has a BA from Viterbo University, Master's degree from Brandeis University, and has gone on to receive a breadth of experience in project management, branding and strategic planning. "Much has been happening in the world of Christopher Parr since graduating from Viterbo...

Christopher Parr of Parr Interactive wrote the following article “Beyond Branding” for Corporate Report Magazine in November 2001, talking to the top marketing leaders and digital agencies in Madison, Wisconsin. He recently rediscovered the article — and is publishing it as a retrospective on online marketing. Has much changed and improved or are we heading toward another dot-com bust? Beyond Branding Billion dollar lessons can be learned by the recent online failures. With the demise of “successful” brands, like eToys and...

Parr Interactive helped launch the very first website for Musicnotes.com in 2000, an ecommerce company based in Madison, Wisconsin providing digital sheet music and traditional music books. Parr assisted the publisher with branding, style, prototyping, UX focus-groups, messaging, email and PR. Since we've launched the Musicnotes brand, it has continued to be a leader in the digital sheet music industry. While the battle of Napster and MP3 swapping rages on, online sheet music store Musicnotes.com has joined force with music publishers,...

Madison, WI - 11/02/1999 -- Parr Interactive, an award-winning Madison web design firm, has launched a new website for Madison's State Capitol Credit Union, a not-for-profit, member-owned financial institution open to anyone who lives or works in Dane County, all State of Wisconsin employees, and their families. The new website for State Capitol Credit Union includes online banking, loan application, rates, branch information and the Kid's Club. Note from 2017: State Capitol Credit Union is now Summit Credit Union, which has...

Oct 1, 1999 -- Madison, WI -- Parr Interactive, an award-winning Madison web design firm, has launched a new online destination for Madison-based Credit Union Executives Society at cues.org. The dynamic new site for CUES provides networking and educational opportunities for executives within the credit union industry through conferences, publications and correspondence. The new CUES website features articles, members only content, an eshop, membership directory and more resources for credit union professionals. ...

Madison, WI — July 25, 1999 — Christopher Parr’s CPID, an award-winning Madison web design firm, has designed a new interactive website for EPIC Life Insurance . The informative new EPIC Life Insurance site features wellness content, legislative news, information for agents, and EPIC case studies. ...

Madison, WI -- Dec 1, 1998 -- Christopher Parr's CPID, an award-winning Madison web design firm, has launched a new interactive website for WPS Insurance. Wisconsin Physicians Service Insurance Corporation (WPS) is one of the largest health insurers and administrators in Wisconsin, serving over 265,000 customers. The informative new WPS site features wellness content, legislative news, information for agents, and WPS case studies. ...

Madison, WI -- Oct 1, 1998 -- Check out Christopher Parr's (the ADDY award-winning Madison web designer and content creator) online presentation "Nothing But Net" created specifically for the American Advertising Federation of Madison's Education Night. The very first educational interactive course created for AAF Madison features a 10 step guide on "how to create an effective web presence." "When establishing your presence online, keep a focused eye on your corporate image or brand identity. Walking in step with your...