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The Latest From Parr Interactive and Pursuitist
Posted on November 30, 2017
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In 2006, the Wisconsin State Journal interviewed Madison web designer, writer, online marketing and social media professional Christopher Parr of Parr Interactive about web design and marketing for Madison, Wisconsin businesses. Wisconsin State Journal published the interview in the articles: Internet Marketing as a tool for Madison Wisconsin companies, The Costs of Madison Web Design and Online Marketing – Driving Traffic to your site. He recently rediscovered the original Q&A with the Wisconsin State Journal reporter — and is publishing...

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Posted on November 8, 2017
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Influencers event for the launch of the new BMW 4 Series Gran Coupe. The top bloggers and auto journalists spent a luxurious weekend in Napa Valley with the BMW 4 Series Gran Coupé. Dinner at Chef Thomas Keller’s The French Laundry, called “the best restaurant in the world, period” by Anthony Bourdain. Pursuitist and the influencers stayed at the luxurious Bardessono, dubbed the “Greenest Luxury Hotel.” Content creation, shared on YouTube, Instagram, blogs and more social channels. ...

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Posted on November 7, 2017
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The corporate website for American Family Insurance, www.amfam.com, has been selected as a Canopus (First Place) award winner in the 2017 Vega Digital Awards competition for best user experience. Entries were rated according to rigorous standards. During the judging period, the panelists searched for and identified the most innovative and creative concepts, the strongest executions, and the highest quality in digital media. (Read More) Christopher Parr lead a cross-functional team of web user experience design and development professionals in the IS...

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Posted on August 30, 2017
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Christopher Parr's 8 year old daughter Grace created an amazing stop-motion video featuring her toy bear. What's a proud father to do? Of course, with his daughter's assistance, Christopher launches the BearyBusy brand online. Grace created her color scheme, logo and font for all her social media channels -- and the Beary Busy brand was born. Incoming satellites to her hub, bearybusy.com, included YouTube, Twitter, Instagram and Facebook. In one week, Grace’s first video had over 500k views and 1,500...

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Posted on August 17, 2017
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Christopher Parr of Pursuitist and Parr Interactive presents at Social Media Breakfast Madison: Be A Chief Content Officer with Your Social Media. Christopher Parr is the Founder and Editor-in-Chief for Pursuitist, the leading travel and leisure blog with over 725K Facebook fans. The site engages and interacts with the top luxury brands, from Ritz-Carlton, Marc Jacobs, Gucci, Four Seasons Hotels, Robert Mondavi and more. Parr shares his content-focused strategy to captivate readers with wildly compelling content that drives traffic and...

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Posted on June 30, 2017
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My latest news, talking to Luxury Daily: Pursuitist launches influencer service to benefit brands, publishers By From Jen King:   According to some experts, the influencer bubble is not sustainable and will eventually pop if brand marketers continue to align with individuals that may not have the correct appeal or audience metrics for luxury consumers.   “The wrong influencer bubble will pop soon,” Pursuitist’s Mr. Parr said. “Who’s hot is constantly changing. One minute it is the blogger, then the Facebook or Twitter star, the...

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Posted on June 29, 2017
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This weekend in sunny Bermuda, exciting news was unveiled at the America’s Cup Village for discerning admirers of wine and sailing. Marking the debut of Mouton Cadet as the Official Wine of the 35th America’s Cup, yacht racing’s most thrilling event, Philippe Sereys de Rothschild and Sir Russell Coutts celebrate the new relations between the famous Bordeaux brand and the 35th America’s Cup. A perfect match. Influencer Christopher Parr was invited to Bermuda and met with Team Oracle and America's Cup...

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Posted on February 25, 2017
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Parr Interactive Founder & CEO Christopher Parr is the cover story in the latest issue of the Milwaukee Journal Sentinel's Business Section. Interviewed by Journal Sentinel journalist Rick Romell, Christopher talks about his pioneering work on the Internet and the future with Pursuitist: "He's a former marketing executive at Sub-Zero/Wolf, a Madison-based maker of high-end kitchen equipment. In the '90s, he created an award-winning humor website, and he has developed online strategies for a number of Wisconsin firms." -- read more...

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Posted on February 16, 2017
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Originally published on Luxury Daily. Online lifestyle destination Pursuitist is simplifying how luxury brand advertisers and publishers source relevant influencers with the debut of its Pursuitist Influencer Network. The Pursuitist was launched in 2010 and serves as an editorial source for luxury-related reviews and news, with coverage on all verticals from travel and food, to automotive and style, among other topics. Now, Pursuitist is venturing in a new direction with the introduction of its influencer initiative, meant to connect impactful influencers, well-versed...

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About Parr Interactive

Digital Agency. Content Creators. Brand Builders.

Parr Interactive launched the award-winning creative and strategic studio based in Madison, Wisconsin. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide. We are award-winning digital marketing pioneers. Leaders in web design & strategy, social media marketing, viral videos, user experience design and usability research, brand identity, web publishing, online marketing and engagement. We design and develop websites, create content and grow brands.

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