Recent News

The corporate website for American Family Insurance,, has been selected as a Canopus (First Place) award winner in the 2017 Vega Digital Awards competition for best user experience. Entries were rated according to rigorous standards. During the judging period, the panelists searched for and identified the most innovative and creative concepts, the strongest executions, and the highest quality in digital media. (Read More)

Christopher Parr lead a cross-functional team of web user experience design and development professionals in the IS department at American Family Insurance, working closely with AmFam Marketing to create digital solutions, including the redesign of, a new Loyalty program, campaign landing pages and email design.

Christopher also designed and lead American Family Insurance innovative projects in collaboration with Nest, Ring and Amazon.