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The Latest From Parr Interactive and Pursuitist
Posted on November 1, 2001
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Christopher Parr of Parr Interactive wrote the following article “Beyond Branding” for Corporate Report Magazine in November 2001, talking to the top marketing leaders and digital agencies in Madison, Wisconsin. He recently rediscovered the article — and is publishing it as a retrospective on online marketing. Has much changed and improved or are we heading toward another dot-com bust? Beyond Branding Billion dollar lessons can be learned by the recent online failures. With the demise of “successful” brands, like eToys and...

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Posted on July 26, 2000
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Parr Interactive helped launch the very first website for Musicnotes.com in 2000, an ecommerce company based in Madison, Wisconsin providing digital sheet music and traditional music books. Parr assisted the publisher with branding, style, prototyping, UX focus-groups, messaging, email and PR. Since we've launched the Musicnotes brand, it has continued to be a leader in the digital sheet music industry. While the battle of Napster and MP3 swapping rages on, online sheet music store Musicnotes.com has joined force with music publishers,...

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Posted on November 2, 1999
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Madison, WI - 11/02/1999 -- Parr Interactive, an award-winning Madison web design firm, has launched a new website for Madison's State Capitol Credit Union, a not-for-profit, member-owned financial institution open to anyone who lives or works in Dane County, all State of Wisconsin employees, and their families. The new website for State Capitol Credit Union includes online banking, loan application, rates, branch information and the Kid's Club. Note from 2017: State Capitol Credit Union is now Summit Credit Union, which has...

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Posted on October 1, 1999
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Oct 1, 1999 -- Madison, WI -- Parr Interactive, an award-winning Madison web design firm, has launched a new online destination for Madison-based Credit Union Executives Society at cues.org. The dynamic new site for CUES provides networking and educational opportunities for executives within the credit union industry through conferences, publications and correspondence. The new CUES website features articles, members only content, an eshop, membership directory and more resources for credit union professionals. ...

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Posted on July 25, 1999
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Madison, WI — July 25, 1999 — Christopher Parr’s CPID, an award-winning Madison web design firm, has designed a new interactive website for EPIC Life Insurance . The informative new EPIC Life Insurance site features wellness content, legislative news, information for agents, and EPIC case studies. ...

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Posted on December 1, 1998
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Madison, WI -- Dec 1, 1998 -- Christopher Parr's CPID, an award-winning Madison web design firm, has launched a new interactive website for WPS Insurance. Wisconsin Physicians Service Insurance Corporation (WPS) is one of the largest health insurers and administrators in Wisconsin, serving over 265,000 customers. The informative new WPS site features wellness content, legislative news, information for agents, and WPS case studies. ...

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Posted on October 1, 1998
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Madison, WI -- Oct 1, 1998 -- Check out Christopher Parr's (the ADDY award-winning Madison web designer and content creator) online presentation "Nothing But Net" created specifically for the American Advertising Federation of Madison's Education Night. The very first educational interactive course created for AAF Madison features a 10 step guide on "how to create an effective web presence." "When establishing your presence online, keep a focused eye on your corporate image or brand identity. Walking in step with your...

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Posted on August 7, 1998
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Madison, WI - 8/1/1998 -- Christopher Parr and his team at CPID created the websites for IntraNet and MidPlains, two Madison-based companies. When it come time for a merger between these two telecom giants, the new company reached out to Madison web design firm of Parr Interactive for a rebranding. The new website is the ultimate destination and resource for Chorus Network customers. IntraNet and Mid-Plains have joined forces to become Chorus Internet. "Chorus Networks is now the dominant Internet Service...

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Posted on July 18, 1998
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Madison, WI – The work of Christopher Parr is featured in two new books available at a bookstore near you. 'HTML Unleashed 4.0' from Macmillan presents CPID's ezine project from 1996, CyberMad, in the chapter "Putting It All Together." In addition, the site is included on the CD-ROM companion to the book. "The chapter 'Putting it all Together: HTML Design' is a comprehensive review of two Web sites (one corporate, the second an ezine) showing real world applications of the principles...

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About Parr Interactive

Digital Agency. Content Creators. Brand Builders.

Parr Interactive launched the award-winning creative and strategic studio based in Madison, Wisconsin. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide. We are award-winning digital marketing pioneers. Leaders in web design & strategy, social media marketing, viral videos, user experience design and usability research, brand identity, web publishing, online marketing and engagement. We design and develop websites, create content and grow brands.

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