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MADISON, Wis. (February 14, 2008) Americans are moving toward living greener lives. Eating habits and purchasing choices are changing and evidence now points to consumers seeking ways to create green environments in the home. Sub-Zero and Wolf’s Web sites have long provided tips and expertise in all things relating to refrigeration, cooking and kitchen design; but recently, the companies incorporated another facet to their already robust online tools, the microsite: GrowAGreenKitchen.com GrowAGreenKitchen.com was built to provide consumers, builders and...

MADISON, Wis. (June 11, 2007) – Sub-Zero, Inc., and Wolf Appliance, Inc., leading manufacturers of premium refrigeration and cooking appliances, today announced a complete renovation to their Web sites, accessible at subzero-wolf.com and subzero-wolf.com/oven. The new sites reflect fresh thinking about how people use the Web for product information and ideas and also acts as a virtual showroom igniting visitors’ imagination about the possibilities for Sub-Zero and Wolf products. Enhanced interactive tools and imagery for each of the brands are...

Parr Interactive, Madison web design and social media marketing leaders, have designed and launched a new site for Wolters Kluwer's BizFilings. The Time to Startup blog extends the brand's social media channels with engaging content that provides tips, guidance, and useful links to budding entrepreneurs and small business owners. Time to Startup from BizFilings is a blog for emerging entrepreneurs and small business owners who have a keen interest in running a successful business, but little time to scout best...

Parr Interactive designed, developed and launched a new world-wide website for InSinkErator, the world’s largest manufacturer of food waste disposers/garbage disposals and instant hot water dispensers for home and commercial use. From International sites to interactive self-service customer service tools, the new site from Parr Interactive helped transform the brand’s digital footprint to empower prospects, owners and B2B partners....

The Madison web design work of Christopher Parr, an award-winning Madison web design and marketing leader, is featured in the new edition of NetGuide "The Best of Everything On the Web." The 3rd edition of the best selling book highlights Parr's web design projects in Madison, Wisconsin, including Cybermad, Flad, Musicnotes, Monona Terrace and Sub-Zero. An award-winning playwright and screenwriter, Christopher Parr received his MFA in Dramatic Writing from Brandeis University, Boston. CPID was created as a combination of his...

Christopher Parr of Parr Interactive wrote the following article “Beyond Branding” for Corporate Report Magazine in November 2001, talking to the top marketing leaders and digital agencies in Madison, Wisconsin. He recently rediscovered the article — and is publishing it as a retrospective on online marketing. Has much changed and improved or are we heading toward another dot-com bust? Beyond Branding Billion dollar lessons can be learned by the recent online failures. With the demise of “successful” brands, like eToys and...

Parr Interactive helped launch the very first website for Musicnotes.com in 2000, an ecommerce company based in Madison, Wisconsin providing digital sheet music and traditional music books. Parr assisted the publisher with branding, style, prototyping, UX focus-groups, messaging, email and PR. Since we've launched the Musicnotes brand, it has continued to be a leader in the digital sheet music industry. While the battle of Napster and MP3 swapping rages on, online sheet music store Musicnotes.com has joined force with music publishers,...

Madison, WI - 11/02/1999 -- Parr Interactive, an award-winning Madison web design firm, has launched a new website for Madison's State Capitol Credit Union, a not-for-profit, member-owned financial institution open to anyone who lives or works in Dane County, all State of Wisconsin employees, and their families. The new website for State Capitol Credit Union includes online banking, loan application, rates, branch information and the Kid's Club. Note from 2017: State Capitol Credit Union is now Summit Credit Union, which has...

Oct 1, 1999 -- Madison, WI -- Parr Interactive, an award-winning Madison web design firm, has launched a new online destination for Madison-based Credit Union Executives Society at cues.org. The dynamic new site for CUES provides networking and educational opportunities for executives within the credit union industry through conferences, publications and correspondence. The new CUES website features articles, members only content, an eshop, membership directory and more resources for credit union professionals. ...