Christopher lead the creation of the first TV commercial for Sub-Zero refrigerators and a companion mini-site, FresherFood.com, which featured real farmers, growers and producers.
Sub-Zero “Portraits” was the first television commercial in the 60-year history of the company. “Portraits” featured real people who produced the highest quality of fresh foods. Included were farmers, a clammer, a goat cheese maker and a fisherman, each in their own work setting with freshly harvested foods. The visual message demonstrates these professionals’ trust in Sub-Zero to keep their produce, seafood and cheese as fresh as possible. Customers could also learn more about each of the people and their products highlighted in the TV spot through Sub-Zero’s FresherFood.com.
Christopher was quoted in a press release:
“Without question, our Web site is one of our best marketing tools for educating our customer base,” said Christopher Parr for Sub-Zero Freezer Company and sister company Wolf Appliance Company. “We wanted to leverage the awareness and momentum generated by our TV spot to the online sector, by driving consumers to our Web site to learn more about Sub-Zero’s superior food preservation story.”
“FresherFood.com is an integrated example of how we extended the fresher food TV message online,” continued Parr. “By profiling real people who are passionate about the food they provide there was a natural extension online to tell a more involved story through bios and images, allowing our customers to learn more about the fresher food story.”