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The Latest From Parr Interactive and Pursuitist
Posted on April 26, 2005
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Madison, Wis. (April 26, 2005) – Sub-Zero Freezer Company has announced its new interactive mini-site, FresherFood.com. The mini-site profiles the real people featured in Sub-Zero’s new TV commercial “Portraits,” and can be accessed through their Web site, SubZero.com. “Without question, our Web site is one of our best marketing tools for educating our customer base,” said Christopher Parr for Sub-Zero Freezer Company and sister company Wolf Appliance Company. “We wanted to leverage the awareness and momentum generated by our TV...

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Posted on May 20, 2003
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The Madison web design work of Christopher Parr, an award-winning Madison web design and marketing leader, is featured in the new edition of NetGuide "The Best of Everything On the Web." The 3rd edition of the best selling book highlights Parr's web design projects in Madison, Wisconsin, including Cybermad, Flad, Musicnotes, Monona Terrace and Sub-Zero. An award-winning playwright and screenwriter, Christopher Parr received his MFA in Dramatic Writing from Brandeis University, Boston. CPID was created as a combination of his...

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Posted on May 13, 2003
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Sub-Zero Freezer Company, the leading manufacturer of residential refrigeration and wine storage, and Wolf Appliance Company, a leading manufacturer of professional cooking instruments, are recipients of the Web Marketing Association's 2003 Internet Advertising Competition Award. Sub-Zero/Wolf's co-branded site won in the category of Best Manufacturing Interactive Application. The WebAward Internet Advertising Competition (IAC) is the only industry-based advertising award competition dedicated exclusively to honoring excellence in online advertising. More than 145 entries were recognized for their outstanding work and were awarded...

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Posted on December 21, 2001
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In 2001, Christopher Parr was the recipient of the Viterbo University Outstanding Alumni Award for Professional Development. For significant and broad accomplishments in one's professional career, Viterbo honored Christopher with their highest alumni award. More details at Viterbo.edu Christopher has a BA from Viterbo University, Master's degree from Brandeis University, and has gone on to receive a breadth of experience in project management, branding and strategic planning. "Much has been happening in the world of Christopher Parr since graduating from Viterbo...

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Posted on November 1, 2001
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Christopher Parr of Parr Interactive wrote the following article “Beyond Branding” for Corporate Report Magazine in November 2001, talking to the top marketing leaders and digital agencies in Madison, Wisconsin. He recently rediscovered the article — and is publishing it as a retrospective on online marketing. Has much changed and improved or are we heading toward another dot-com bust? Beyond Branding Billion dollar lessons can be learned by the recent online failures. With the demise of “successful” brands, like eToys and...

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Posted on July 26, 2000
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Parr Interactive helped launch the very first website for Musicnotes.com in 2000, an ecommerce company based in Madison, Wisconsin providing digital sheet music and traditional music books. Parr assisted the publisher with branding, style, prototyping, UX focus-groups, messaging, email and PR. Since we've launched the Musicnotes brand, it has continued to be a leader in the digital sheet music industry. While the battle of Napster and MP3 swapping rages on, online sheet music store Musicnotes.com has joined force with music publishers,...

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Posted on November 2, 1999
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Madison, WI - 11/02/1999 -- Parr Interactive, an award-winning Madison web design firm, has launched a new website for Madison's State Capitol Credit Union, a not-for-profit, member-owned financial institution open to anyone who lives or works in Dane County, all State of Wisconsin employees, and their families. The new website for State Capitol Credit Union includes online banking, loan application, rates, branch information and the Kid's Club. Note from 2017: State Capitol Credit Union is now Summit Credit Union, which has...

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Posted on October 1, 1999
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Oct 1, 1999 -- Madison, WI -- Parr Interactive, an award-winning Madison web design firm, has launched a new online destination for Madison-based Credit Union Executives Society at cues.org. The dynamic new site for CUES provides networking and educational opportunities for executives within the credit union industry through conferences, publications and correspondence. The new CUES website features articles, members only content, an eshop, membership directory and more resources for credit union professionals. ...

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Posted on July 25, 1999
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Madison, WI — July 25, 1999 — Christopher Parr’s CPID, an award-winning Madison web design firm, has designed a new interactive website for EPIC Life Insurance . The informative new EPIC Life Insurance site features wellness content, legislative news, information for agents, and EPIC case studies. ...

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About Parr Interactive

Digital Agency. Content Creators. Brand Builders.

Parr Interactive launched the award-winning creative and strategic studio based in Madison, Wisconsin. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide. We are award-winning digital marketing pioneers. Leaders in web design & strategy, social media marketing, viral videos, user experience design and usability research, brand identity, web publishing, online marketing and engagement. We design and develop websites, create content and grow brands.

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