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The Latest From Parr Interactive and Pursuitist
Posted on June 30, 2017
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My latest news, talking to Luxury Daily: Pursuitist launches influencer service to benefit brands, publishers By From Jen King:   According to some experts, the influencer bubble is not sustainable and will eventually pop if brand marketers continue to align with individuals that may not have the correct appeal or audience metrics for luxury consumers.   “The wrong influencer bubble will pop soon,” Pursuitist’s Mr. Parr said. “Who’s hot is constantly changing. One minute it is the blogger, then the Facebook or Twitter star, the...

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Posted on June 29, 2017
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This weekend in sunny Bermuda, exciting news was unveiled at the America’s Cup Village for discerning admirers of wine and sailing. Marking the debut of Mouton Cadet as the Official Wine of the 35th America’s Cup, yacht racing’s most thrilling event, Philippe Sereys de Rothschild and Sir Russell Coutts celebrate the new relations between the famous Bordeaux brand and the 35th America’s Cup. A perfect match. Influencer Christopher Parr was invited to Bermuda and met with Team Oracle and America's Cup...

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Posted on February 25, 2017
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Parr Interactive Founder & CEO Christopher Parr is the cover story in the latest issue of the Milwaukee Journal Sentinel's Business Section. Interviewed by Journal Sentinel journalist Rick Romell, Christopher talks about his pioneering work on the Internet and the future with Pursuitist: "He's a former marketing executive at Sub-Zero/Wolf, a Madison-based maker of high-end kitchen equipment. In the '90s, he created an award-winning humor website, and he has developed online strategies for a number of Wisconsin firms." -- read more...

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Posted on February 16, 2017
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Originally published on Luxury Daily. Online lifestyle destination Pursuitist is simplifying how luxury brand advertisers and publishers source relevant influencers with the debut of its Pursuitist Influencer Network. The Pursuitist was launched in 2010 and serves as an editorial source for luxury-related reviews and news, with coverage on all verticals from travel and food, to automotive and style, among other topics. Now, Pursuitist is venturing in a new direction with the introduction of its influencer initiative, meant to connect impactful influencers, well-versed...

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Posted on January 16, 2017
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The Pursuitist was recently invited to the grand opening of The Four Seasons Hotel Lion Palace in St. Petersburg, Russia. The immaculately restored 19th century palace in the heart of the city is the first Four Seasons in Russia. During our visit, we had the opportunity to interview Isadore Sharp, the Founder and Chairman of Four Seasons Hotels and Resorts. It was quite an honor to sit down with the legendary hotelier for a lengthly conversation discussing business, leadership and...

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Posted on October 12, 2016
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Christopher Parr, the Founder and Editor-in-Chief for Pursuitist, is speaking at the Social Influencers Travel Summit in Atlanta, October 12-15, 2016. Christopher will be sharing ways to engage readers, excite audiences and increase your online presence. See you in Atlanta! Learn more. What is SITSUM: SITSum, the Social Influencers Travel Summit, is an exclusive, invitation-only event bringing together individuals with a strong social media or blog presence for a weekend of workshops and adventure. Top national influencers on Facebook, Twitter, Pinterest, Instagram...

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Posted on July 16, 2016
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Originally interviewed by Lauren Proctor for Halogen: Award-winning online luxury marketing professional Christopher Parr takes a few minutes to tell Halogen about luxury, influence, and his latest project, Pursuitist. Keep reading for Can you talk a little bit about where you got the idea to start Pursuitist.com? The idea of Pursuitist.com was to create a travel, style and leisure destination for affluent consumers. For readers pursuing amazing fashion brands, hotels, restaurants, gadgets, experiences, and autos – Pursuitist is a destination site that...

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Posted on June 12, 2016
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It is an exciting day at Pursuitist! Below is our press release, hitting the wire later this afternoon. Today, we’re officially launching the Pursuitist Influencers Network — with our New York-based partner Hashtag Labs (clients include BoingBoing, TV Guide, Greatist and more). Details below. In addition to developing high impact digital advertising solutions, we are creating real world events and experiences with the right influencers. Objectives and deliverables are established prior — if that involves our influencers and journalists creating articles,...

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Posted on May 30, 2016
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Pursuitist – the premier luxury lifestyle blog online at http://pursuitist.com – has unveiled an exciting new website with a high-definition design. Featuring a responsive website design that is viewable on all devices, from desktop computers to tablets and smartphones, the new luxury lifestyle site also showcases large photography and lush imagery.Featuring Christopher Parr, named one of the "Top 10 Luxury Travel Bloggers" by USA Today, the Pursuitist website showcases guest contributors from Forbes, Mashable, New York Post, Luxist, Conde Nast Traveler, TechCrunch, Glamour, Saveur and more sharing their favorite luxuries. "As a curated list of...

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