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Posted on September 5, 2011
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Sept 5, 2011 -- Christopher Parr, CEO of Parr Interactive & Pursuitist, has been profiled in the New York Times: It’s the country club come to the Internet: Pursuitist, the website about all things high-end, is getting ready to unveil a new social layer for those who live the good life. “As we’re able to serve up a targeted audience, luxury brands love our platform,” said Parr. “Pursuitist is truly a targeted online destination for luxury advertisers to connect and engage with...

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Posted on September 1, 2011
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For Rowland Reading Foundation, Madison web design and social media leader Christopher Parr launched the social channels of Facebook, YouTube, Twitter, and blogs. He also debuted email communications, SEO and PPC campaigns to encourage customer engagement while generating leads and brand awareness. The company is a non-profit to improve literacy, and was founded by Pleasant Rowland after she sold American Girl to Mattel. ...

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Posted on July 16, 2011
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Originally published on Luxury Daily by Rachel Lamb. Experience site Pursuitist.com has officially launched and combines upscale technology, destinations, reviews and information about the luxury industry in one place for the current affluent consumer. Pursuitist is bringing the latest reviews and news about luxury brands, mobile applications, hotels and resorts and automakers to luxury consumers. To further the experience, the site has advertising opportunities for the top luxury brands. “The strategy of Pursuitist.com is to create the premiere luxury lifestyle destination for affluent...

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Posted on November 1, 2010
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Influencer Christopher Parr and his family were featured in Disney Park's "Let the Memories Begin" campaign, showcasing real families on TV, YouTube, social media, banner ads and more. Beyond the advertising campaign, Disney also incorporated family videos and photos into its theme parks with its "Let the Memories Begin" nighttime experiences. At Disney World in Orlando, Parr's videos and other guest photos were projected against the spires of Cinderella's Castle in the Magic Kingdom (the photo above is Christopher's daughter...

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Posted on April 9, 2010
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Christopher Parr wrote the following article for Adweek: 10 Secrets To Creating Your Brand’s Facebook Presence   Want to know how to most effectively build your brand’s presence on Facebook. While we have presented numerous guides for marketers using Facebook, some of our guides are not created by the leading practitioners which is why we like to give these individuals the opportunity to share their experiences on Facebook. Christopher Parr directs the social media efforts for Sub-Zero and Wolf, a luxury kitchen appliance...

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Posted on November 19, 2008
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Created and produced by Christopher Parr for Sub-Zero and Wolf: The Kitchen Inspiration Web Documentary Series Trailer. Featuring the leaders in kitchen design, architects, filmed on location at the Sub-Zero and Wolf Showroom in the Architects & Designers Building in New York, NY. The WMA present this video series with the 2009 WebAward For Outstanding Achievement in Web Development. MADISON, Wis. (November 19, 2008) – As affluent consumers continue to invest in their homes, and create the kitchens of their dreams, the...

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Posted on July 22, 2008
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Christopher Parr collaborated with Conde Nast to develop and create one of the media giant's first cross platform campaigns, which spanned across Conde Nast print publications, web properties and TV, to create the Conde Nast Dream Kitchen campaign with the leading luxury brands in kitchen design, food & wine, and appliances.As the creative director and project manager, Christopher brought together the leading culinary partners, including Kohler, Dean & Deluca, McGuire, Girard, and Sub-Zero & Wolf.Conde Nast websites, social channels, emails...

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Posted on March 11, 2008
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From Discovery Channel’s Treehugger, 2008 Christopher Parr, Consumer Marketing VP for Sub-Zero and Wolf, on Green Appliances and Kitchens As the Consumer Marketing Manager of Sub-Zero and Wolf, Christopher Parr knows what people want in their kitchens, and knows what it takes for a fridge to be green. We had a chance to chat with him about Sub-Zero's idea of green, the green kitchen inspiration video series -- we recently interviewed architect Michael McDonough about the same -- and how to get...

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Posted on February 14, 2008
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MADISON, Wis. (February 14, 2008) Americans are moving toward living greener lives. Eating habits and purchasing choices are changing and evidence now points to consumers seeking ways to create green environments in the home. Sub-Zero and Wolf’s Web sites have long provided tips and expertise in all things relating to refrigeration, cooking and kitchen design; but recently, the companies incorporated another facet to their already robust online tools, the microsite: GrowAGreenKitchen.com GrowAGreenKitchen.com was built to provide consumers, builders and...

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About Parr Interactive

Digital Agency. Content Creators. Brand Builders.

Parr Interactive launched the award-winning creative and strategic studio based in Madison, Wisconsin. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide. We are award-winning digital marketing pioneers. Leaders in web design & strategy, social media marketing, viral videos, user experience design and usability research, brand identity, web publishing, online marketing and engagement. We design and develop websites, create content and grow brands.

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