Christopher Parr in the New York Times: Creating social buzz for Burberry, Coach, BMW, Gucci, Hermes, Chanel…
Sept 5, 2011 — Christopher Parr, CEO of Parr Interactive & Pursuitist, has been profiled in the New York Times:
It’s the country club come to the Internet: Pursuitist, the website about all things high-end, is getting ready to unveil a new social layer for those who live the good life.
“As we’re able to serve up a targeted audience, luxury brands love our platform,” said Parr. “Pursuitist is truly a targeted online destination for luxury advertisers to connect and engage with affluent consumers.” Parr rattled off a dizzying list of labels Pursuitist has worked with so far, including Burberry, Coach, BMW, Gucci, Hermes, Chanel and many, many others.
“As we only focus on premier brands and destinations, we are selective of the brands we feature,” he concluded.