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The Latest From Parr Interactive and Pursuitist
Posted on March 20, 2021
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With our 20 year background in digital luxury marketing, Parr Interactive was selected to create, define, brand and launch V, a new ultra-luxury champagne brand. Work included: user research and focus groups with ultra-affluent consumers, naming & branding of the company and defining the product tiers, creation of the brand and style guide, development of the brand story and pillars, launching the V brand website and social channels. ...

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Posted on March 14, 2021
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Take an exclusive look inside Beverly Wilshire Hotel, with Christopher Parr. Beverly Wilshire, A Four Seasons Hotel, is a top reviewed luxury hotel in the heart of Beverly Hills. Dating from 1928, this grand luxury hotel adjacent to high-end shopping on Rodeo Drive is 2.6 miles from the Los Angeles County Museum of Art and 7 miles from the Getty Center. Full story. ...

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Posted on February 5, 2021
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Our latest sponsored post and video created in collaboration with eBay. Rolex. TAG Heuer. Omega. Looking to purchase your next luxury watch online without getting ripped off? Where do you find the best selection of new, pre-owned and vintage timepieces at incredible prices? Pursuitist is here with all the answers. Read, Top 5 Reasons to Buy Your Next Luxury Watch on eBay at Pursuitist.com ...

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Posted on March 13, 2020
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For his latest Travel Tuesday segment, Pursuitist’s award-winning travel editor Christopher Parr visited Live at 4 CBS and shared the Best California Trip Ideas. UPDATE: This segment was filmed on March 3rd. Since that time, we no longer recommend flying domestically or internationally. Be safe and smart. Do not bring home a virus to others. It is Travel Tuesday and we’ve set our sights on sunny California. Today we’re going to spotlight four unique properties in Southern California. United Airlines is offering direct, non-stop...

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Posted on January 9, 2020
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For his biweekly Travel Tuesday segment, Pursuitist’s award-winning travel editor Christopher Parr visited Live at 4 CBS and shared the Best Spring Break Destinations. It’s Travel Tuesday. Let’s escape to a sunny destination and recharge your soul until summer. Read the full story....

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Posted on December 21, 2019
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Christopher Parr of The Pursuitist was invited to visit Louis XIII’s Maison in Cognac, France -- and the cognac cellars at Le Domaine Rémy Martin. Only in this exclusive region will you discover the hand-crafted heritage of Louis XIII cognac, the world’s most sought after luxury cognac since 1874. Louis XIII is made up of a unique blend of over 1,200 eaux-de-vie sourced exclusively from Grande Champagne, the most prestigious cru in the heart of the Cognac Region. It is then...

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Posted on December 17, 2019
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In a world where luxury media is often influenced by sponsors and advertisements, Pursuitist stands apart as a true independent voice. Unlike most lifestyle platforms that rely on paid placements, Pursuitist delivers ad-free, sponsor-free content, offering readers genuine, honest reviews of luxury travel, products, and experiences. Celebrated by major media like The New York Times, Forbes, Vogue, USA Today, and CBS, Pursuitist has become a go-to destination for those seeking reliable, high-end lifestyle content. It has also caught the attention of...

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About Parr Interactive

Digital Agency. Content Creators. Brand Builders.

Parr Interactive launched the award-winning creative and strategic studio based in Madison, Wisconsin. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide. We are award-winning digital marketing pioneers. Leaders in web design & strategy, social media marketing, viral videos, user experience design and usability research, brand identity, web publishing, online marketing and engagement. We design and develop websites, create content and grow brands.

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