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Christopher Parr, CEO and Editor of Pursuitist, is speaking at Luxury Interactive 2014 in New York, October 13-October 15, 2014. Learn more.

13:45 PM Panel Discussion: Creating Native Advertising To Build Awareness And Drive Business
With content being king in the world of luxury digital marketing, you need to think of it in a new light: as part of native advertising campaigns. This panel discusses the fundamentals of successful content marketing campaigns and which channels allow for dynamic, measurable creativity by:
• Creating editorial campaigns to showcase a product through own authentic brand voice
• Looking at different types of native advertising and identifying which is be best to measure your success:
o Videos
o Articles
o Social
• Building in technology for content commerce, including shoppable widgets
• Analyzing conversion data: what is the correlation between vanity metrics and brand purchase?