Times Internet (TIL) has entered into a strategic partnership with US-based Pursuitist.com to launch the Indian edition (http://pursuitist.in) of the site. Pursuitist is a luxury website featuring the latest reviews and news about luxury brands, automakers, hotels and resorts, fashion and technology for affluent readers.
Through this partnership, Times Internet will manage and create a localised site (Pursuitist.in) that combines Pursuitist editorial with content specific to the expanding Indian market. As part of the collaboration, Times Internet will have exclusive rights to the brand and its content in India, as well as the significant media opportunity it brings to the country.
With over 200,000 Facebook fans, Pursuitist.com combines upscale products, reviews and information about the luxury industry in one online destination for affluent consumers. The editorial features are split into arts, auto, epicurean, family, green, house, style, tech and travel.
The partnership grows the list of brands under the Times Local Partners (TLP) group, which is an initiative by Times Internet to partner with global digital companies. Pursuitist.com joins the TLP portfolio, which has already rolled out the Indian editions of Gizmodo, Lifehacker, Business Insider, IGN and Askmen.
TLP focuses on global companies looking at India as their next phase of geographical expansion. This is backed by the might of the Times Group leadership and fuels strong growth for the partners in the region.
Satyan Gajwani, CEO, Times Internet, says, “We are really excited about this partnership and the coming of Pursuitist.com to India. There’s a need for online luxury destinations with original coverage and content. The brand is incredibly respected, and this brings us the opportunity to have diligently curated content with a rich list of the good things in life to share with affluent consumers. Pursuitist.com will augment our leadership in luxury lifestyle content offering and deliver the best to our users and advertisers.”
Christopher Parr, CEO and publisher, Pursuitist.com, says, “We’re delighted to be partnering with India’s leading media group to bring a localised edition of our brand to this vibrant market. The luxury landscape is evolving rapidly in India and Pursuitist.com will be able to successfully broadcast the latest trends and renowned classics while inspiring and educating affluent consumers.”