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Posted on July 16, 2011
News

Originally published on Luxury Daily by Rachel Lamb. Experience site Pursuitist.com has officially launched and combines upscale technology, destinations, reviews and information about the luxury industry in one place for the current affluent consumer. Pursuitist is bringing the latest reviews and news about luxury brands, mobile applications, hotels and resorts and automakers to luxury consumers. To further the experience, the site has advertising opportunities for the top luxury brands. “The strategy of Pursuitist.com is to create the premiere luxury lifestyle destination for affluent...

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Posted on February 14, 2008
News

MADISON, Wis. (February 14, 2008) Americans are moving toward living greener lives. Eating habits and purchasing choices are changing and evidence now points to consumers seeking ways to create green environments in the home. Sub-Zero and Wolf’s Web sites have long provided tips and expertise in all things relating to refrigeration, cooking and kitchen design; but recently, the companies incorporated another facet to their already robust online tools, the microsite: GrowAGreenKitchen.com GrowAGreenKitchen.com was built to provide consumers, builders and...

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Posted on June 11, 2007
News

MADISON, Wis. (June 11, 2007) – Sub-Zero, Inc., and Wolf Appliance, Inc., leading manufacturers of premium refrigeration and cooking appliances, today announced a complete renovation to their Web sites, accessible at subzero-wolf.com and subzero-wolf.com/oven. The new sites reflect fresh thinking about how people use the Web for product information and ideas and also acts as a virtual showroom igniting visitors’ imagination about the possibilities for Sub-Zero and Wolf products. Enhanced interactive tools and imagery for each of the brands are...

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Posted on September 12, 2006
News

Parr Interactive, Madison web design and social media marketing leaders, have designed and launched a new site for Wolters Kluwer's BizFilings. The Time to Startup blog extends the brand's social media channels with engaging content that provides tips, guidance, and useful links to budding entrepreneurs and small business owners. Time to Startup from BizFilings is a blog for emerging entrepreneurs and small business owners who have a keen interest in running a successful business, but little time to scout best...

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Posted on December 18, 2005
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Parr Interactive designed, developed and launched a new world-wide website for InSinkErator, the world’s largest manufacturer of food waste disposers/garbage disposals and instant hot water dispensers for home and commercial use. From International sites to interactive self-service customer service tools, the new site from Parr Interactive helped transform the brand’s digital footprint to empower prospects, owners and B2B partners....

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Posted on May 20, 2003
News

The Madison web design work of Christopher Parr, an award-winning Madison web design and marketing leader, is featured in the new edition of NetGuide "The Best of Everything On the Web." The 3rd edition of the best selling book highlights Parr's web design projects in Madison, Wisconsin, including Cybermad, Flad, Musicnotes, Monona Terrace and Sub-Zero. An award-winning playwright and screenwriter, Christopher Parr received his MFA in Dramatic Writing from Brandeis University, Boston. CPID was created as a combination of his...

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Posted on November 1, 2001
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Christopher Parr of Parr Interactive wrote the following article “Beyond Branding” for Corporate Report Magazine in November 2001, talking to the top marketing leaders and digital agencies in Madison, Wisconsin. He recently rediscovered the article — and is publishing it as a retrospective on online marketing. Has much changed and improved or are we heading toward another dot-com bust? Beyond Branding Billion dollar lessons can be learned by the recent online failures. With the demise of “successful” brands, like eToys and...

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Posted on July 26, 2000
News

Parr Interactive helped launch the very first website for Musicnotes.com in 2000, an ecommerce company based in Madison, Wisconsin providing digital sheet music and traditional music books. Parr assisted the publisher with branding, style, prototyping, UX focus-groups, messaging, email and PR. Since we've launched the Musicnotes brand, it has continued to be a leader in the digital sheet music industry. While the battle of Napster and MP3 swapping rages on, online sheet music store Musicnotes.com has joined force with music publishers,...

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About Parr Interactive

Digital Agency. Content Creators. Brand Builders.

Parr Interactive launched the award-winning creative and strategic studio based in Madison, Wisconsin. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide. We are award-winning digital marketing pioneers. Leaders in web design & strategy, social media marketing, viral videos, user experience design and usability research, brand identity, web publishing, online marketing and engagement. We design and develop websites, create content and grow brands.

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