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Posted on March 20, 2021
News

With our 20 year background in digital luxury marketing, Parr Interactive was selected to create, define, brand and launch V, a new ultra-luxury champagne brand. Work included: user research and focus groups with ultra-affluent consumers, naming & branding of the company and defining the product tiers, creation of the brand and style guide, development of the brand story and pillars, launching the V brand website and social channels. ...

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Posted on December 21, 2019
News

Christopher Parr of The Pursuitist was invited to visit Louis XIII’s Maison in Cognac, France -- and the cognac cellars at Le Domaine Rémy Martin. Only in this exclusive region will you discover the hand-crafted heritage of Louis XIII cognac, the world’s most sought after luxury cognac since 1874. Louis XIII is made up of a unique blend of over 1,200 eaux-de-vie sourced exclusively from Grande Champagne, the most prestigious cru in the heart of the Cognac Region. It is then...

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Posted on December 4, 2019
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Influencers event for the launch of the new Lexus LY 650 Yacht. The top bloggers and auto journalists spent a luxurious weekend at the Boca Raton Resort and Club, A Waldorf Astoria Resort for the launch of the all new Lexus LY 650 Yacht. Content creation, shared on YouTube, Instagram, blogs and more social channels. Major League Baseball legend Alex Rodriguez, A-Rod, was in Boca for the maiden voyage of the Lexus yacht (And generously snapped a selfie with Pursuitist)… The entertainer...

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Posted on January 16, 2017
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The Pursuitist was recently invited to the grand opening of The Four Seasons Hotel Lion Palace in St. Petersburg, Russia. The immaculately restored 19th century palace in the heart of the city is the first Four Seasons in Russia. During our visit, we had the opportunity to interview Isadore Sharp, the Founder and Chairman of Four Seasons Hotels and Resorts. It was quite an honor to sit down with the legendary hotelier for a lengthly conversation discussing business, leadership and...

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Posted on July 16, 2016
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Originally interviewed by Lauren Proctor for Halogen: Award-winning online luxury marketing professional Christopher Parr takes a few minutes to tell Halogen about luxury, influence, and his latest project, Pursuitist. Keep reading for Can you talk a little bit about where you got the idea to start Pursuitist.com? The idea of Pursuitist.com was to create a travel, style and leisure destination for affluent consumers. For readers pursuing amazing fashion brands, hotels, restaurants, gadgets, experiences, and autos – Pursuitist is a destination site that...

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Posted on October 1, 2014
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Christopher Parr, CEO and Editor of Pursuitist, is speaking at Luxury Interactive 2014 in New York, October 13-October 15, 2014. Learn more. 13:45 PM Panel Discussion: Creating Native Advertising To Build Awareness And Drive Business With content being king in the world of luxury digital marketing, you need to think of it in a new light: as part of native advertising campaigns. This panel discusses the fundamentals of successful content marketing campaigns and which channels allow for dynamic, measurable creativity by: • Creating...

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Posted on July 16, 2011
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Originally published on Luxury Daily by Rachel Lamb. Experience site Pursuitist.com has officially launched and combines upscale technology, destinations, reviews and information about the luxury industry in one place for the current affluent consumer. Pursuitist is bringing the latest reviews and news about luxury brands, mobile applications, hotels and resorts and automakers to luxury consumers. To further the experience, the site has advertising opportunities for the top luxury brands. “The strategy of Pursuitist.com is to create the premiere luxury lifestyle destination for affluent...

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About Parr Interactive

Digital Agency. Content Creators. Brand Builders.

Parr Interactive launched the award-winning creative and strategic studio based in Madison, Wisconsin. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide. We are award-winning digital marketing pioneers. Leaders in web design & strategy, social media marketing, viral videos, user experience design and usability research, brand identity, web publishing, online marketing and engagement. We design and develop websites, create content and grow brands.

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