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Madison, WI — Oct 1, 1998 — Check out Christopher Parr’s (the ADDY award-winning Madison web designer and content creator) online presentation “Nothing But Net” created specifically for the American Advertising Federation of Madison’s Education Night. The very first educational interactive course created for AAF Madison features a 10 step guide on “how to create an effective web presence.”

“When establishing your presence online, keep a focused eye on your corporate image or brand identity. Walking in step with your mission statement, your web presence will be an extension of your established image and goals. Content is king. Make it change weekly or monthly — invite them to come back, get them addicted and they’ll eventually buy all your products. Well, it’s worth a try. Standing on the sidelines with a static online brochure that only appeals to your company (and probably no one else) isn’t worth your money or time.”

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