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Pursuitist was invited to promote the inaugural Harry Potter Celebration at The Wizarding World of Harry Potter, Universal Orlando. Featuring interactive experiences to appearances by Harry Potter cast members (we hung with Luna Lovegood!) and more, this was a magical event of unforgettable fun for all ages, inspired by the world of J.K. Rowling. Below is Pursuitist’s video review and tour of The Wizarding World of Harry Potter at Universal Studios in Orlando, Florida. My daughter takes us on a personal...

Sept 5, 2011 -- Christopher Parr, CEO of Parr Interactive & Pursuitist, has been profiled in the New York Times: It’s the country club come to the Internet: Pursuitist, the website about all things high-end, is getting ready to unveil a new social layer for those who live the good life. “As we’re able to serve up a targeted audience, luxury brands love our platform,” said Parr. “Pursuitist is truly a targeted online destination for luxury advertisers to connect and engage with...

Influencer Christopher Parr and his family were featured in Disney Park's "Let the Memories Begin" campaign, showcasing real families on TV, YouTube, social media, banner ads and more. Beyond the advertising campaign, Disney also incorporated family videos and photos into its theme parks with its "Let the Memories Begin" nighttime experiences. At Disney World in Orlando, Parr's videos and other guest photos were projected against the spires of Cinderella's Castle in the Magic Kingdom (the photo above is Christopher's daughter...