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Christopher lead the creation of the first TV commercial for Sub-Zero refrigerators and a companion mini-site, FresherFood.com, which featured real farmers, growers and producers. Sub-Zero “Portraits" was the first television commercial in the 60-year history of the company. “Portraits” featured real people who produced the highest quality of fresh foods. Included were farmers, a clammer, a goat cheese maker and a fisherman, each in their own work setting with freshly harvested foods. The visual message demonstrates these professionals’ trust in...

Influencers event and video creation for the debut of the new Lexus Yacht LY 650. The top bloggers and auto-focused journalists spent an adventurous week in sunny Boca Raton, including a special appearance by A-Rod. Video content creation, shared on YouTube, Instagram, blogs and more social channels....

In addition to leading the strategy, design and launch of Insight Mobile, the leading SaaS risk manager on the go for leading enterprises, Parr Interactive created a companion video and mini-site to support the new product launch. Work included copy, design, motion graphics and mini-site creation. ...

Influencer Christopher Parr and his family were featured in Disney Park's "Let the Memories Begin" campaign, showcasing real families on TV, YouTube, social media, banner ads and more. Beyond the advertising campaign, Disney also incorporated family videos and photos into its theme parks with its "Let the Memories Begin" nighttime experiences. At Disney World in Orlando, Parr's videos and other guest photos were projected against the spires of Cinderella's Castle in the Magic Kingdom (the top photo on the left...

The first Pursuitist produced video provides a quick overview of Monterey Car Week and all the spectacular events that lead up to and conclude with the Concours d'Elegance at Pebble Beach. Content shared on social channels, blogs, and more. In the second video, Pursuitist helped the BMW i8 go viral. If you're interested in keeping a low profile, the BMW i8 may not be your car, as Pursuitist found out driving the car this weekend during the Pebble Beach Concours d'Elegance...

A Parr Interactive video produced for Pursuitist, with over 2,500,000 views! Learn how to make perfect, restaurant quality steaks at home. Restaurant chef secrets are revealed in this how-to segment that teaches you how to make the best steaks. Featuring Lobel's Steaks of NYC and wine from Robert Mondavi of Napa Valley, enjoy an easy culinary creation for a gourmet meal at home. ...

From a new website, social media management, video, branding, logo and more, Parr Interactive has launched a new site for Women’s Health. In addition to the new site, features include a new forum, an a-to-z health directory, updated branding and new videos featuring Emmy Fink (the team at Parr wrote, filmed and edited the YouTube series). Project Details. ...

Social media content creation for Lexus. Journalist's Christopher Parr's hands-on review: a weekend with the Lexus GX 460, a tough and luxurious SUV with the latest technology. Blog post on Pursuitist, with videos and articles shared on Facebook, Twitter and Instagram....

Created and produced by Christopher Parr for Sub-Zero and Wolf: The Kitchen Inspiration Web Documentary Series Trailer. Featuring the leaders in kitchen design, architects, filmed on location at the Sub-Zero and Wolf Showroom in the Architects & Designers Building in New York, NY. The WMA present this video series with the 2009 WebAward For Outstanding Achievement in Web Development. The web series featured 10 leading kitchen designers and architects sharing their perspectives on such topics as green design, new trends, personal areas...