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Posted on May 21, 2021

This is where the story begins and technology meets content creation. Christopher Parr was a Microsoftie, a member of the Windows 95 launch support team. He began working with Microsoft to assist the DOS support team in 1994, creating documentation, internal tools and FAQs to help empower the support team. He self-taught himself HTML development and used cutting edge design tools like Corel Draw and MS Publisher.Then, Christopher moved on to the big show, and was there for the launch...

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Posted on May 20, 2021

From “the Vault” — this is what our various Parr Interactive projects for television stations, including Fox 47, WISC-TV CBS, WKBT-TV 8 CBS, looked like in 1998!Christopher launched the first websites for many media and broadcast companies, including these Fox and CBS affiliates. ...

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Posted on May 20, 2021

From “the Vault” — this is what our Parr Interactive project for Madison Magazine looked like in 1996!Christopher designed the very first website for Madison Magazine, Dane Country's popular lifestyle publication, covering dining, arts, entertainment, city life, politics, and lifestyle....

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Posted on May 20, 2021

From “the Vault” — this is what our CyberMad project looked like in 1996! Christopher Parr, Madison web designer and the creator of the award-winning CyberMad, was awarded the “Best Site of the Year” at Boston’s MacWorld Expo 1996. Before the media dubbed this format an “e-zine,” and years before blogs, there was CyberMad, our online entertainment project from 1996. It received every award in the world, featured in magazines, books and on TV, and received the 1996 NetBest Award for Best...

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Posted on July 17, 2017

From “the Vault” — this is what our Parr Interactive project for Alison's Garden looked like in 2001! Parr Interactive designed, developed and launched Alison's Garden -- a new ecommerce brand. Parr assisted the company, an online home and garden gift shop, with branding, style, development, prototyping, ecommerce integration, messaging, email and PR. ...

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Posted on July 17, 2017

From “the Vault” — this is what our Parr Interactive project for InSinkErator looked like in 2005! Parr Interactive designed, developed and launched a new world-wide website for InSinkErator, the world's largest manufacturer of food waste disposers/garbage disposals and instant hot water dispensers for home and commercial use. From International sites to interactive self-service customer service tools, the new site from Parr Interactive helped transform the brand's digital footprint to empower prospects, owners and B2B partners....

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Posted on July 17, 2017

From “the Vault” — here is what this Parr Interactive project for Rayovac looked like in 1997! Frames, Michael Jordan, and the Gobbler Rock Shockwave game (before it was called Flash)! In 1997, Christopher Parr designed, developed and launched the very first website for Rayovac, the battery-maker from Madison, Wisconsin. Focused on great content from Michael Jordan, Babe Winkleman and Arnold Palmer, Christopher created a site for Rayovac that was informative and fun. While this 1997 Rayovac site from "the Vault" obviously...

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Posted on July 17, 2017

From "the Vault" -- this is what our project for Musicnotes.com looked like in 2000! Parr Interactive helped launch the very first website for Musicnotes.com in 2000, an ecommerce company based in Madison, Wisconsin providing digital sheet music and traditional music books. Parr assisted the publisher with branding, style, development, prototyping, UX focus-groups, messaging, email and PR. After Parr launched the Musicnotes brand, the innovative company has continued to be a leader in the digital sheet music industry. "Christopher gave shape to...

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About Parr Interactive

Digital Agency. Content Creators. Brand Builders.

Parr Interactive launched the award-winning creative and strategic studio based in Madison, Wisconsin. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide. We are award-winning digital marketing pioneers. Leaders in web design & strategy, social media marketing, viral videos, user experience design and usability research, brand identity, web publishing, online marketing and engagement. We design and develop websites, create content and grow brands.

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