MADISON, Wis. (February 14, 2008) Americans are moving toward living greener lives. Eating habits and purchasing choices are changing and evidence now points to consumers seeking ways to create green environments in the home. Sub-Zero and Wolf’s Web sites have long provided tips and expertise in all things relating to refrigeration, cooking and kitchen design; but recently, the companies incorporated another facet to their already robust online tools, the microsite: GrowAGreenKitchen.com
GrowAGreenKitchen.com was built to provide consumers, builders and cooking enthusiasts alike with practical guidance on how to incorporate green solutions into their kitchen. The site is divided into three categories: energy tips, construction tips and everyday tips.
Clicks around the various components of the virtual kitchens reveal guidance ranging from recommendations on sustainable wood products to solutions for nontoxic cleaning supplies to ways to lower energy bills with innovative insulation ideas.
There are also easy tips that are easy to incorporate into day-to-day life, such as the recommendation to purchase your food from local farmers and merchants. On average, food travels 1,500 miles from the point of origin to the final location. Using homegrown resources greatly reduces the transportation impact.
“Today’s consumers are relying on the Internet as a resource to discover the latest in green solutions. Our goal is to provide the best interactive experience in which visitors can learn how to make changes — big and small —that will sustain both their families and the planet,” remarked Christopher Parr for Sub-Zero, Inc., and Wolf Appliance, Inc.
In 2007, Sub-Zero was ranked on the Top 10 list of Green Brands, according to ImagePower Green Brands Survey. The independent, third-party research surveyed more than 3,000 consumers in the United States and the United Kingdom. Sub-Zero ranked sixth. Sub-Zero and Wolf’s company-wide commitment to energy efficiency and the environment extends into all facets of the company’s business. All Sub-Zero and Wolf appliances are manufactured in the United States, eliminating the significant environmental impact of internationally shipping materials and parts; seven Sub-Zero refrigerator models are Energy Star rated (even Sub-Zero’s largest refrigerator consumes less power than a 100-watt light bulb); all Sub-Zero and Wolf products meet the Environmental Protection Agency’s emission standards; and all scrap metal used in manufacturing is reused. The company is also strongly committed to responsible and sustainable food production and preservation, supporting local farmers and culinary professionals who are active in the locally-grown movement.