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Parr Interactive was selected to drive the creation of Insight, the leading Risk Management SaaS solution for Fortune 100 enterprises. Working with and interviewing HR executives and risk managers at large corporations, from The Gap Inc. to Adidas, we embarked on a two year engagement, transitioning the risk management solution from an archaic DOS-based system to the web and mobile-friendly newly branded Insight. Christopher's work included information architecture, customer interviews, developing the customer journey, UX design, branding, content strategy, UX research...

From “the Vault” — this is what our various Parr Interactive projects for television stations, including Fox 47, WISC-TV CBS, WKBT-TV 8 CBS, looked like in 1998!Christopher launched the first websites for many media and broadcast companies, including these Fox and CBS affiliates. ...

Digital campaign to launch the new eBay Luxury Watch Authentication program. Brand, copy and marketing strategy to support the new campaign. Mini-site, banner ad variations, and email creation. Support with luxury blogger influencers campaign and video creation. ...