Insight
Parr Interactive was selected to drive the creation of Insight, the leading Risk Management SaaS solution for Fortune 100 enterprises. Working with and interviewing HR executives and risk managers at large corporations, from The Gap Inc. to Adidas, we embarked on a two year engagement, transitioning the risk management solution from an archaic DOS-based system to the web and mobile-friendly newly branded Insight. Christopher's work included information architecture, customer interviews, developing the customer journey, UX design, branding, content strategy, UX research...
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