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Posted on May 20, 2021

Christopher lead the creation of the first TV commercial for Sub-Zero refrigerators and a companion mini-site, FresherFood.com, which featured real farmers, growers and producers. Sub-Zero “Portraits" was the first television commercial in the 60-year history of the company. “Portraits” featured real people who produced the highest quality of fresh foods. Included were farmers, a clammer, a goat cheese maker and a fisherman, each in their own work setting with freshly harvested foods. The visual message demonstrates these professionals’ trust in...

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Posted on May 20, 2021

Take an exclusive look inside Beverly Wilshire Hotel, with a travel video created by Christopher Parr. Beverly Wilshire, A Four Seasons Hotel, is a top reviewed luxury hotel in the heart of Beverly Hills. Dating from 1928, this grand luxury hotel adjacent to high-end shopping on Rodeo Drive is 2.6 miles from the Los Angeles County Museum of Art and 7 miles from the Getty Center. In addition to the editorial created on Pursuitist and other travel sites, Christopher also...

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Posted on May 20, 2021

Influencers event and video creation for the debut of the new Lexus Yacht LY 650. The top bloggers and auto-focused journalists spent an adventurous week in sunny Boca Raton, including a special appearance by A-Rod. Video content creation, shared on YouTube, Instagram, blogs and more social channels....

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Posted on May 20, 2021

In addition to leading the strategy, design and launch of Insight Mobile, the leading SaaS risk manager on the go for leading enterprises, Parr Interactive created a companion video and mini-site to support the new product launch. Work included copy, design, motion graphics and mini-site creation. ...

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Posted on May 13, 2021

Christopher Parr produced, wrote and hosted his Travel Tuesday segment on Live at 4 CBS on WISC-TV. The popular travel segment was created in partnership with Pursuitist and WISC-TV, working with brands on b-roll video or utilizing video assets created by Parr Interactive. Christopher also worked with the PR teams at Disney, Four Seasons, Hyatt and more on story ideas and obtaining video assets. In this Travel Tuesday segment, Pursuitist’s award-winning travel editor Christopher Parr visited Live at 4 CBS...

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Posted on July 17, 2017

A Parr Interactive video produced for Pursuitist, with over 2,500,000 views! Learn how to make perfect, restaurant quality steaks at home. Restaurant chef secrets are revealed in this how-to segment that teaches you how to make the best steaks. Featuring Lobel's Steaks of NYC and wine from Robert Mondavi of Napa Valley, enjoy an easy culinary creation for a gourmet meal at home. ...

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Posted on July 16, 2017

From a new website, social media management, video, branding, logo and more, Parr Interactive has launched a new site for Women’s Health. In addition to the new site, features include a new forum, an a-to-z health directory, updated branding and new videos featuring Emmy Fink (the team at Parr wrote, filmed and edited the YouTube series). Project Details. ...

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Posted on July 15, 2017

Created and produced by Christopher Parr for Sub-Zero and Wolf: The Kitchen Inspiration Web Documentary Series Trailer. Featuring the leaders in kitchen design, architects, filmed on location at the Sub-Zero and Wolf Showroom in the Architects & Designers Building in New York, NY. The WMA present this video series with the 2009 WebAward For Outstanding Achievement in Web Development. The web series featured 10 leading kitchen designers and architects sharing their perspectives on such topics as green design, new trends, personal areas...

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Posted on July 15, 2017

For Rowland Reading Foundation, Christopher Parr launched the social channels of Facebook, YouTube, Twitter, and blogs. He also debuted email communications, SEO and PPC campaigns to encourage customer engagement while generating leads and brand awareness. The company is a non-profit to improve literacy, and was founded by Pleasant Rowland after she sold American Girl to Mattel....

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About Parr Interactive

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Parr Interactive launched the award-winning creative and strategic studio based in Madison, Wisconsin. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide. We are award-winning digital marketing pioneers. Leaders in web design & strategy, social media marketing, viral videos, user experience design and usability research, brand identity, web publishing, online marketing and engagement. We design and develop websites, create content and grow brands.

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