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Creating Buzz Online.

Since 1995, award-winning digital marketing pioneers.
Leaders in web design & strategy, social media marketing, viral videos, online & buzz marketing, PPC and online engagement.

Real impact. Real results.

Web sites, videos, blogs, emails...

Creating killer content.
Content to engage
your community.

We've created more award-winning web sites, email campaigns, apps, blogs and videos than we can shake a stick at. We know what works and what doesn't. Our projects drive real results. Increase market share, sales and leads. Make an impact.

"Does a great job of generating an experience..."
- Douglas Coupland (author of Generation X)

"Delightfully rich and original..."
- Roger Black (author of Web Sites That Work)

"Christopher Parr - one of the Top 20 Most Influential People in Madison..."
- Madison Magazine

"The medium of the web is not paper, it is not tv or the movies. The web is a unique medium, and Christopher Parr has shown us how to master it..."
Michael Larson
Author of HTML Unleashed

Create WOW Word-of-Mouth...

Social Media Marketing.
Build. Activate. Measure.

We create social platforms to encourage brand evangelists. It's complex, to create an engaged social media community, so work with experienced social media pros. We've been there, from forums, blogs, YouTube to Facebook and Twitter. From organic campaigns to paid Facebook strategies, we can get your users engaged and create buzz for your brands. Even Facebook has written a case-study on Christopher's social media expertise. Links ahoy below!

NYTimes: Creating social buzz for Burberry, Coach, BMW, Gucci, Hermes, Chanel...

LuxuryDaily: Engaging with Marc Jacobs and Jimmy Choo's Tamara Mellon...

WSJ: Christopher's Family Featured in Disney's New Social Media Campaign...

Facebook: Case-study on Christopher's social media marketing strategy to engage luxury consumers...

Allfacebook.com: 10 Secrets To Creating Your Brand’s Facebook Presence...

360 Degree Digital Marketing

We create amazing campaigns to drive real qualified traffic and results. Banners and sponsored posts. Email campaigns. iPhone & iPad apps. Google SEO and paid search. Outreach to bloggers & editors. Facebook campaigns. Location-based marketing. Geo-targeting the right demographics. We can make an impact and push the needle. Our_platform

buzz marketing

Digital Luxury Marketing.

Christopher has been a pioneer in digital luxury marketing for over 10 years, targeting the affluent influencers. In 1997, he launched Sub-Zero online. In 2002, he defined the Wolf appliance brand -- both online and off-line. Since then, he has created online buzz for BMW, Coach, Intel, Marc Jacobs, Chanel, Four Seasons Resorts, Burberry, Conrad Resorts, Gucci, Jimmy Choo, Robert Mondavi and more.

"Knows how to make online extremely relevant for a luxury brand..."
- Andi Heseltine, Google

"One of the top expert practitioners in global luxury in marketing with a particular expertise in marketing, selling and engaging customers in the digital world. He is one of those professionals who executes brilliantly. He is innovative while looking out for the return on investment..."
- Milton Pedraza, CEO, Luxury Institute

We helped Lobel's Steaks of NYC & Robert Mondavi of Napa Valley receive over 1.4K YouTube Views (watch)

Justin Timberlake's 901 Silver Tequila, over 130K YouTube Views (watch)

Gucci Guilty starring Chris Evans and Evan Rachel Wood, over 680K YouTube Views (watch)

Askmen.com: Christopher Parr named "One of the 6 Coolest Men in Fashion..."

About Us

Christopher Parr
Founder & CEO
Christopher is an industry leader with over 15 years of experience in digital marketing. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. He launched Pursuitist as a curated list of the good things in life, with guest contributors from Forbes, Mashable, TechCrunch, Glamour, Saveur and more sharing their favorite luxuries. In 1996, Michael Wolff's NetGuide named Parr's inaugural online magazine as "The Best Site of the Year" at MacWorld. He holds a MFA from Brandeis and a BA from Viterbo.
Since 1995, he has developed online marketing strategies for many clients: including Rayovac, Insinkerator, BizFilings, John Deere, Musicnotes, TDS, Sub-Zero, Microsoft, AmFam, Sentry Insurance and WPS Insurance. He was a VP, Marketing Director for an e-commerce company, working with Warner Bros. Pub. & AOL. Christopher also managed consumer marketing and media for Sub-Zero/Wolf. Heading up interactive, promotions, media, video, branding, e-newsletters, blogging & social media marketing. He developed digital campaigns with HGTV, NY Times, Oprah and Epicurious.

Cloud team. We have a terrific team and network of bloggers, designers, iPad app creators and video pros... We can scale to your needs with a network of industry insiders...

We've worked with
Amazing brands....

Gucci, Sub-Zero, Intel, Rayovac, Insinkerator, WPS Insurance, Adobe, AmFam, Burburry, TDS, Best Buy, Coach, BMW, Sentry Insurance, Microsoft...

Contact Us


Based in Madison, Wisconsin, with clients world-wide...

Here's one of the favorite videos we produced. Four Seasons. Palm Beach. Mojitos. Oh yeah!

Madison Wisconsin Web Design and Social Media Marketing by Parr Interactive